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All Journal Jurnal Mantik DEVOTE: Jurnal Pengabdian Masyarakat Global
Hisan, Rumaisa
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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EDUKASI PEMASARAN BATA MERAH RAMAH LINGKUNGAN PADA KELOMPOK PENGRAJIN SENDEN JAYA, KLATEN Magfirona, Alfia; Hisan, Rumaisa; Isa, Muzakar; Ujianto, Muhammad; Kusuma, Nabil Belantara; Lestari, Nila Kusuma Ayu; Wicaksono, Akmal; Geraldy, Mochammad
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4841

Abstract

The problem of wood waste, particularly wood dust, is a pressing environmental issue for the furniture industry in Senden Village, Ngawen District, Klaten Regency. Waste that is usually burned or piled up causes pollution and impacts public health. The innovation of processing waste into environmentally friendly red bricks is a solution that has a selling value, is lighter, has good thermal insulation, and supports the eco-friendly concept. However, the artisan group still faces obstacles in the traditional marketing aspect. The objective of this community service activity is to analyze and implement marketing strategies, specifically through a digital approach, for the Senden Jaya Furniture Artisan Group. The activity methods include outreach, workshops, mentoring, and evaluation with the involvement of partner members as the main active participants. The results show an increase in partner skills in utilizing digital platforms such as Tokopedia as an online sales channel and TikTok and Instagram as creative promotional tools. Based on the post-test results, participants' understanding of digital marketing has significantly increased, and the product's image as an environmentally friendly brick has improved. These findings demonstrate that digital marketing strategies are effective in increasing partner economic value while supporting sustainable waste management.
Trust as a mediating factor linking online customer reviews and brand awareness to purchase intention on Shopee in Solo Hisan, Rumaisa; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6789

Abstract

The rapid expansion of e-commerce in Indonesia has made online reviews and brand cues important sources of information for consumers. This study examines how online reviews and brand awareness can influence the purchase intention of Shopee users in Solo, with trust assessed as a mediating variable. Using data from 100 respondents analyzed through the PLS-SEM method, the results show that online review ( and brand awareness (significantly increase purchase intention, supported by a strong R-square value of 0.779, which indicates that this research model has strong predictive power. However, trust () does not significantly affect purchase intention and does not mediate the relationship between the independent variables and purchase intention. Theoretically, this study contributes to the understanding of digital consumer behavior by showing the limited mediating role of trust in established e-commerce platforms. Practically, the findings indicate that improving review quality and strengthening brand identity can be more effective strategies than relying on trust building alone.
Co-Authors Alfia Magfirona Edy Purwo Saputro Geraldy, Mochammad Kusuma, Nabil Belantara Lestari, Nila Kusuma Ayu Muzakar Isa Ujianto, Muhammad Wicaksono, Akmal