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All Journal Daengku: Journal of Humanities and Social Sciences Innovation SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Putri Gemala Sari
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Religion Humanities Civil Engineering, Building, Construction & Architecture Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Other

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Legal Liability of Start-Up Entrepreneurs Toward Consumers in Electronic Transactions Putri Gemala Sari; Rinaldi; Madona, Era; Yulastri; Syafadilla, Yunike
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4426

Abstract

AbstractThis study examines the legal responsibilities of start-up business operators toward consumers in electronic transactions within Indonesia’s rapidly expanding digital economy. Using a socio-legal qualitative approach that integrates document analysis, expert interviews, and case-based assessments, the research analyzes the extent to which platform practices align with Indonesia’s legal framework, including the Consumer Protection Law, the ITE Law, and data governance regulations. The findings reveal significant inconsistencies between the obligations mandated by law and the operational behavior of digital platforms, indicating that regulatory compliance remains superficial rather than substantive. Results show that start-up platforms often employ ambiguous Terms of Service, provide unclear information, and implement weak data protection mechanisms that fail to ensure meaningful consent or adequate security for consumer data. Dispute resolution systems are largely ineffective, characterized by slow responses, automated interactions, and opaque decision-making processes that prevent consumers from obtaining fair remedies. Furthermore, platforms frequently shift liability to sellers, logistics partners, or payment intermediaries, despite maintaining significant operational control through algorithms, payment facilitation, and marketplace governance.. Enforcement agencies face challenges in monitoring complex digital ecosystems, while legal frameworks remain insufficiently adaptive to platform-based business models. These conditions allow platforms to operate with minimal accountability, resulting in heightened consumer vulnerability. Overall, the study concludes that improving consumer protection in electronic transactions requires stronger regulatory oversight, standardized contractual transparency, enhanced data governance practices, and fair, accessible dispute resolution mechanisms. These reforms are essential to ensuring a more accountable, equitable, and secure digital marketplace in Indonesia. Keywords: Digital transactions; Start-up liability; Consumer protection; Data governance; Electronic commerce law.
Literasi Hukum: Melindungi Konsumen Digital dari Penipuan, Kebocoran Data, dan Klausula Baku Mieke Aprilia Utami; Putri Gemala Sari; Natan Tebai; Susanti; Suriyadi
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2026): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i3.2091

Abstract

Perkembangan transaksi digital melalui marketplace memberikan kemudahan bagi masyarakat dalam melakukan aktivitas jual beli secara daring. Namun, peningkatan penggunaan marketplace juga diikuti oleh berbagai permasalahan, seperti penipuan online, penyalahgunaan data pribadi, dan penggunaan klausula baku yang sering kali belum dipahami oleh konsumen. Kondisi tersebut menunjukkan pentingnya peningkatan literasi hukum agar masyarakat mampu memahami hak dan kewajibannya dalam melakukan transaksi digital secara aman. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan kesadaran masyarakat mengenai perlindungan hukum konsumen melalui sosialisasi dan pendampingan terkait transaksi digital yang aman. Metode pelaksanaan dilakukan dengan pendekatan partisipatif melalui tahapan observasi kebutuhan mitra, penyusunan materi, sosialisasi secara luring (offline), pendampingan secara daring (online), diskusi interaktif, serta evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa peserta memiliki pemahaman yang lebih baik mengenai cara mengenali modus penipuan online, pentingnya menjaga keamanan data pribadi, memahami klausula baku pada marketplace, serta mengetahui mekanisme perlindungan hukum apabila mengalami kerugian dalam transaksi digital. Kegiatan ini memberikan dampak positif terhadap peningkatan literasi hukum peserta dan diharapkan dapat mendukung terciptanya perilaku masyarakat yang lebih cerdas, aman, dan bertanggung jawab dalam memanfaatkan marketplace sebagai sarana transaksi digital.
Co-Authors Era Madona Mieke Aprilia Utami Natan Tebai Rinaldi Suriyadi SUSANTI Syafadilla, Yunike Yulastri