Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JURNAL SeMaRaK Cendekia: Jurnal Pengabdian Masyarakat
Syahnego
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strengthening the Image of Musholla through Strategic Marketing and Effective Volunteer Human Resource Management Irmal; Syahnego; Rian Sri Rahayu
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Simfoni Ilmu Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65430/jpm.v1i3.16

Abstract

Musholla plays a strategic role not only as a place of worship but also as a center for religious and social activities in the community. However, many musholla still face challenges in building a positive image and encouraging active community participation. This community service program aimed to enhance the image of a local musholla by implementing effective marketing strategies and improving the capacity of volunteer human resources. The methods included problem identification through focus group discussions, training in both digital and offline marketing strategies, and workshops on volunteer management. The results showed increased awareness among musholla managers and volunteers about the importance of digital branding and improved skills in organizing programs professionally. This program contributes to transforming the musholla into an inclusive and vibrant center of worship and social empowerment.
Strengthening the Image of Musholla through Strategic Marketing and Effective Volunteer Human Resource Management Irmal; Syahnego; Rian Sri Rahayu
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Simfoni Ilmu Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65430/jpm.v1i3.16

Abstract

Musholla plays a strategic role not only as a place of worship but also as a center for religious and social activities in the community. However, many musholla still face challenges in building a positive image and encouraging active community participation. This community service program aimed to enhance the image of a local musholla by implementing effective marketing strategies and improving the capacity of volunteer human resources. The methods included problem identification through focus group discussions, training in both digital and offline marketing strategies, and workshops on volunteer management. The results showed increased awareness among musholla managers and volunteers about the importance of digital branding and improved skills in organizing programs professionally. This program contributes to transforming the musholla into an inclusive and vibrant center of worship and social empowerment.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Pada TJ Noodle Mie Ayam Topping di Kantin Sejiwa Fakultas Psikologi UI Depok Siti Zafira thalita; Syahnego
JURNAL SeMaRaK Vol. 9 No. 1 (2026): JURNAL SEMARAK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian di Kantin Sejiwa Fakultas Psikologi UI Depok baik secara parsial maupun simultan. Metode yang digunakan adalah metode asosiatif kausal dengan pendekatan kuantitatif dengan sampel 97 responden, dimana data tersebut diolah menggunakan aplikasi SPSS 26. Hasil penelitian ini adalah Terdapat pengaruh positif dan signifikan antara kualitas produk terhadap keputusan pembelian di TJ Noodles Mie Ayam Topping Kantin Sejiwa UI Depok hal tersebut dapat dibuktikan dari Persamaan regresi linier sederhana Y = 19,760+0,671X1. Nilali korelalsi valrialbel citral merek sebesalr 0,498 yalng alrtinyal tingkalt hubungaln kualt. Nilali koefisien determinalsi sebesalr 15,8%. Uji Hipotesis dinilali thitung 19,760 > ttalbel 0,671. Terdalpalt pengalruh positif daln signifikaln alntalral citral merek terhaldalp keputusaln pembelialn di TJ Noodles Mie ALyalm Topping Kalntin Sejiwal UI Depok hall tersebut dalpalt dibuktikaln dalri persalmalaln regresi linier sederhalnal Y = 2,118+1,152X2. Nilali korelalsi valrialbel kuallitals produk sebesalr 0,838 yalng alrtinyal tingkalt hubungaln kualt. Nilali koefisien determinalsi sebesalr 70,2%. Uji Hipotesis dinilali thitung 2,118 > ttalbel 1,152. Secalral simultaln terdalpalt pengalruh positif daln signifikaln alntalral citral merek daln kuallitals produk terhaldalp keputusaln pembelialn di TJ Noodles Mie ALyalm Topping Kalntin Sejiwal UI Depok hall tersebut dalpalt dibuktikaln dalri persalmalaln regresi linier bergalndal Y = 0,792+0,208+1,094X2, Nilali korelalsi valrialbel sebesalr 0,846 yalng alrtinyal kualt. Nilali koefisien determinalsi sebesalr 71,6%. Sertal Uji Hipotesis diperoleh nilali Fhitung 118,250 > Ftalbel 6,91.
Co-Authors Irmal Rian Sri Rahayu Siti Zafira thalita