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All Journal Jurnal Media Akademik (JMA) Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) Al-Abqori: Journal of Islamic Thought Studies
Vifin Nadzary A
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Muslim Influencers on Public Purchasing Interest in Halal Products in E-Commerce Rania Ningsih; Vifin Nadzary A; Nadhiriotul Jannah; Kholilur Rohman; Anvio Dzul Cahyono Issudi; Hawa Gazani
Al-Abqori: Journal of Islamic Thought Studies Vol. 1 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v1i3.32

Abstract

The development of digital technology and the increasing use of e-commerce have changed people's consumption patterns, especially in choosing halal products. Muslim consumers are increasingly selective about product halalness, not only in food and drinks, but also cosmetics, medicines and fashion. In this context, Muslim influencers have an important role in shaping buying interest through content that combines promotion with Islamic values. This research aims to analyze the influence of Muslim influencers on people's buying interest in halal products in e-commerce. The results of the study show that religious credibility, similar values, level of trust, and Islamic educational content shared by influencers have a significant influence on consumer purchasing interest. Factors supporting this influence include increasing halal awareness, the trend of emigrating the younger generation, the digital Muslim community, and support for government regulations. However, there are also inhibiting factors such as inconsistency in the image of influencers, excessive promotional content, price sensitivity, and the risk of fake influencers. In conclusion, marketing strategies through Muslim influencers have proven effective in increasing interest in buying halal products in e-commerce, as long as they are based on integrity and conformity with the principles of Islamic law.
PERKEMBANGAN PRODUK KOSMETIK  HALAL DALAM TREND KECANTIKAN WANITA INDONESIA Rania Ningsih; Vifin Nadzary A; Nadhirotul Jannah; Kholilur Rohman; Muhammad Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/jw9zkn69

Abstract

Perkembangan industri kosmetik halal di Indonesia menunjukkan peningkatan yang signifikan seiring dengan bertambahnya kesadaran wanita Muslim terhadap pentingnya penggunaan produk yang sesuai dengan prinsip syariah. Dalam konteks ini, label halal menjadi salah satu faktor utama yang memengaruhi keputusan pembelian, karena dianggap mampu memberikan jaminan keamanan, kehalalan, dan kualitas produk. Tren kecantikan modern yang mengintegrasikan nilai kehalalan, thayyib, serta keberlanjutan mendorong konsumen Muslim untuk memilih merek kosmetik halal lokal, seperti Wardah dan Emina, yang dinilai mampu memadukan aspek estetika dan nilai religius. Meskipun demikian, kajian empiris yang secara khusus mengaitkan peran label halal terhadap niat pembelian kosmetik pada wanita Muslim di Indonesia masih relatif terbatas. Penelitian ini bertujuan untuk mendeskripsikan perkembangan produk kosmetik halal dalam tren kecantikan wanita Indonesia serta menganalisis pengaruh label halal terhadap niat pembelian. Hasil penelitian menunjukkan bahwa label halal memiliki pengaruh positif dan signifikan terhadap niat pembelian kosmetik pada wanita Muslim Indonesia. Pengaruh tersebut diperkuat oleh sikap positif konsumen, norma sosial, serta persepsi kontrol perilaku. Oleh karena itu, penelitian ini menegaskan pentingnya label halal sebagai strategi pemasaran berbasis syariah untuk meningkatkan kepercayaan dan loyalitas konsumen, sekaligus mendorong inovasi produk kosmetik yang selaras antara nilai keindahan, etika, dan religiusitas.
Peramalan Pertumbuhan Dana Pihak Ketiga (DPK) Bank Rakyat Indonesia (BRI) Menggunakan Model ARIMA Berbasis Data Publik BPS Vifin Nadzary A; Khoirony, Nur Cahya; Nurhalizah, Siti; Helmi; Susetyo, Achmad Budi
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik Vol. 2 No. 6 (2025): IDENTIK - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/identik.v2i6.995

Abstract

Third Party Funds (TPF) play a crucial role as the main source of financing for the banking sector, as they determine a bank’s liquidity position and its ability to perform intermediation functions. Bank Rakyat Indonesia (BRI), as one of the leading banks in Indonesia with a strong focus on micro, small, and medium enterprises (MSMEs), faces fluctuating growth in Third Party Funds due to changing economic conditions. This study aims to analyze the historical pattern and forecast the growth of BRI’s Third Party Funds using the Autoregressive Integrated Moving Average (ARIMA) model based on public data published by the Central Bureau of Statistics (BPS). This research adopts a quantitative approach with time series analysis. The analytical stages include descriptive analysis, stationarity testing using the Augmented Dickey-Fuller (ADF) test, ARIMA model identification and estimation, diagnostic testing, and forecasting. The results indicate that the growth of BRI’s Third Party Funds can be effectively modeled using the ARIMA approach after achieving stationarity. The selected ARIMA model successfully captures historical fluctuations and provides relatively stable short-term forecasts of Third Party Fund growth. These findings suggest that the ARIMA model based on publicly available BPS data is a reliable forecasting tool for supporting strategic planning and liquidity management in the banking sector. This study is expected to contribute empirically to the literature on financial time series forecasting and banking performance analysis.
Co-Authors Achmad Budi Susetyo Anvio Dzul Cahyono Issudi Hawa Gazani Helmi Khoirony, Nur Cahya Kholilur Rohman Muhammad Ersya Faraby Nadhiriotul Jannah Nadhirotul Jannah Nurhalizah, Siti Rania Ningsih