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All Journal Journal of English Language and Education Bayan lin-Naas : Jurnal Dakwah Islam
Khairunnisa, Rahmahdalena Putri
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Languange, Linguistic, Communication & Media Social Sciences Other

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SELF-BRANDING STRATEGIES IN DIGITAL DA’WAH: A CASE STUDY OF GEN Z MUSLIM TIKTOK CREATOR @kadamsidik Purmasari, Siti Fatimah; Khairunnisa, Rahmahdalena Putri; Surawan, Surawan
Bayan lin-Naas : Jurnal Dakwah Islam Vol 9, No 2 (2025)
Publisher : Fakultas Dakwah Institut Dirosat Islamiyah Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/bayanlin-naas.v9i2.2315

Abstract

In the digital age, the internet and social media play a very important role in spreading religious teachings, especially for Generation Z. The rise of various digital platforms provides new opportunities for preachers to spread their messages online, especially to Generation Z teenagers. Social media, such as TikTok, which is currently very popular among Gen Z, not only serves as entertainment but also as a source of knowledge. This study aims to identify opportunities, challenges, and effective da'wah strategies through TikTok. The method used in this study is qualitative, involving literature review and analysis of content from the TikTok account @kadamsidik00. Data collection was conducted by observing creator videos and relevant literature. The findings show that social media provides broad access and creative tools for delivering da'wah messages. However, there are considerable challenges, such as distractions from non-religious content, the influence of secularism and materialism, and cultural diversity. Effective da'wah strategies include creating creative and interesting content that is in line with the preferences of Gen Z. The implications of this study emphasize the importance for Islamic preachers and organizations to adapt their da'wah methods to be more relevant to the digital culture and platforms used by the younger generation.
The Effect of Learning Styles on Academic Achievement of EFL Students in Islamic Institution Palmatiwi, Dyah Hanum; Putri, Fara Suseno; Rianti, Nur Peniy; Khairunnisa, Rahmahdalena Putri; Rani, Rani; Rahmawati, Siti; Syahid, Abdul
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1805

Abstract

A substantial body of research suggests that learning styles contribute to learners’ academic performance; however, evidence regarding their influence in tertiary-level EFL contexts remains inconsistent. While many studies report positive correlations between learning styles and language achievement, recent findings indicate that learning style differences do not always lead to significant performance variations. This inconsistency highlights the need for further investigation, particularly in Islamic higher education settings where empirical studies are still limited. Therefore, this study aims to examine whether learning styles—visual, auditory, and kinesthetic—significantly affect the academic achievement of EFL students. Employing a quantitative ex post facto design, data were collected from 30 students using a learning style questionnaire adapted from DePorter et al. (2007) measured through a five-point Likert scale, along with official final exam scores from English skill courses. The data were analyzed using One-Way ANOVA, Tukey HSD, and a Kruskal–Wallis test. The results revealed no significant differences in academic achievement among the three learning style groups, F(2, 27) = 0.334, p = 0.719, a finding reinforced by the non-parametric test (p = 0.864). Although kinesthetic learners showed slightly higher mean scores, the differences were not statistically meaningful. These findings suggest that learning styles do not significantly influence EFL students’ academic achievement in Islamic higher education. The study underscores the importance of adopting multimodal and flexible instructional approaches rather than relying solely on learning style-based teaching.
Co-Authors Abdul Syahid Palmatiwi, Dyah Hanum Purmasari, Siti Fatimah Putri, Fara Suseno RANI RANI, RANI Rianti, Nur Peniy Siti Rahmawati Surawan, Surawan