Adirais, Dzulfikar
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PERAN SENSASI DAN PERSEPSI SEBAGAI MEKANISME PENYARING DALAM FENOMENA INFORMATION OVERLOAD Fatimah, Siti; Adirais, Dzulfikar; Halwati, Umi
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 5 No. 01 (2025): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stu
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v5i01.2404

Abstract

The phenomenon of information overload has become a major challenge in the digital era, as the rapid flow of data exceeds human cognitive capacity to absorb, comprehend, and respond effectively. This study employas descriptive qualitative approach through a literature review to explain the role of sensation and perception as filtering mechanisms within intrapersonal communication. The findings indicate that sensation acts as the initial gateaway that limits incoming sensory stimuli, while perception functions as a selective filter that assigns meaning and relevance to information. When these mechanisms are unable to manage the volume and intensity of stimuli, individuals are more likely to experience stress, confusion, cognitive fatigue, and decreased productivity. Beyond emphasizing the importance of internal filtering processes, this study highlights the need for future research, including empirical testing of the dual-filter model of sensation and perception, the development of intervntions such as notification management and information literacy training, and platform specific investigations in digital media environments. Future studies are also encouraged to incorporate neuroscientific approaches and cross-cultural analysis to deepen understanding of cognitive responses to information overload. Overall, the findings underscore the urgency of implementing stimulus management strategies and strengthening cognitive skills to maintain effective learning, work performance, and decision-making in increasingly information dense digital ecosystem.
STRATEGI DAKWAH USTADZ ABI AZKAKIA MELALUI PLATFORM ROBLOX DI ERA DIGITAL Iqbal, Muhamad; Adirais, Dzulfikar; Sarbini, Ahmad; Setiawan, Asep Iwan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 5 No. 2 (2025): Oktober : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation St
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v5i2.2408

Abstract

This research examines the paradigm shift of da’wah (Islamic propagation) into immersive cultural platforms like Roblox, the digital habitat for Generations Z and Alpha. This phenomenon is termed da’wah gamification, requiring strategic adaptation to disseminate religious messages effectively. The main objective is to analyze the architecture of Ustad Abi Azkakia’s da’wah strategy on the Roblox metaverse platform, utilizing the framework of Muhammad Abu Al-Fatah Al-Bayanuni’s Da’wah Strategy Theory. The study employs a qualitative approach with an instrumental case study design, leveraging virtual ethnography and digital document analysis. The findings indicate that the da’wah strategy is fundamentally dominated by the Al-Manhaj Al-Hissi (Sensory Approach), transforming the verbal sermon into an active, lived experience for the audience (ritual simulations/virtual communal assemblies). The Al-Manhaj Al-Athifi (Sentimental Approach) serves to build communal affection. However, the Al-Manhaj Al-Aqli (Rational Approach) is significantly reduced and reconfigured into quick, lightweight content to suit the platform’s "attention economy," risking a mechanistic understanding. The conclusion is that while this innovation successfully achieves massive audience reach , its success is achieved by subordinating the sacred and pedagogical logic to the platform's profane and commercial logic, thereby compromising intellectual depth.