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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) HARMONI
Alfaricha, Tita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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OPTIMALISASI SERTIFIKASI INDIKASI GEOGRAFIS SEBAGAI PENGUATAN IDENTITAS KOPI ROBUSTA KENDAL Wibowo, Ardy; Listyorini, Sari; Alfaricha, Tita; Pratama, Hega Bintang
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2025): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.9.2.%p

Abstract

Kopi merupakan komoditas unggulan yang memiliki peran penting dalam mendukung perekonomian masyarakat Indonesia. Namun, posisi gepgrafis Desa Gedong, Kecamatan Patean, Kabupaten Kendal yang berbatasan langsung dengan Kabupaten Temagging menyebabkan kopi robusta Kendal cenderung dipasarkan ke wilayah Temanggung. Hal ini menyebabkan hilangnya identitas asal dan belum adanya pasar sendiri di daerah Kendal. Kopi Kendal yang belum dikenal secara luas dan belum memiliki Legalitas Indikasi  Geografis (IG) menjadi Kendala identitas dan jaminan mutu menjadi permasalahan tersendiri bagi Desa Gedong. Program pengabdian ini menawarkan solusi melalui penyusunan modul pemetaan geografis sebagai pengajuan sertifikasi. Metode pelaksanaan meliputi kegiatan KKN, pendampingan pembentukan masyarakat perlindungan indikasi geografis (MPIG), focus group discussion (FGD) serta dokumentasi. Hasil kegiatan menunjukkan terbentuknya MPIG Kopi Robusta Kendal sebagai kelembagaan resmi, tersusunnya modul persyaratan IG yang memuat peta batas wilayah, deskripsi karakteristik kopi, standar mutu dan identitas produk. Program pengabdian ini menguatkan identitas kopi robusta Kendal melalui sertifikasi IG berpotensi meningkatkan daya saing, memperluas akses pasar, serta memberikan nilai tambah ekonomi bagi petani dan pelaku usaha lokal.
Health-Oriented Retail Strategies: How the Perceived Accessibility of Nutri-Level Labels Influences Customer Attitudes, Satisfaction, Repurchase Intentions, and Loyalty: Strategi Ritel Berorientasi Kesehatan: Bagaimana Persepsi Aksesibilitas Label Tingkat Nutrisi Mempengaruhi Sikap Pelanggan, Kepuasan, Niat Pembelian Ulang, dan Loyalitas Pratama, Wildan Avian; Alfaricha, Tita; Wibowo, Ardy
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2302

Abstract

The implementation of Nutri-Level Labels (NLL) is promoted more and more as a policy tool to support healthier consumer choices in Indonesia; however, the empirical evidence regarding the effects of the accessibility of these labels on customer behavior in retail environments is scarce. This study is aimed at examining the influence of customer perceptions of accessibility of Nutrition Level Labels to customer attitudes, customer satisfaction, retail customer loyalty, and customer re-purchase intention. Using a quantitative approach, data were gathered from 320 respondents using purposive sampling through a structured survey and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results suggest that the academic attitude and satisfaction, customer loyalty, and commitment to purchase of customers have a significant positive impact on customer attitudes and satisfaction because of the perceived accessibility of nutrition labels. Furthermore, customer attitudes as well as customer satisfaction are capable of mediating the connection between nutrition label accessibility and customer loyalty and repurchase intentions at retail. These findings suggest that when retail stores make it easy for visitors to find easily accessible nutrition labels, it can shape customer behavior. This study points to the importance of retail strategies in the organization of health-oriented stores by providing store layouts with user-centered and product nutrition-level information and offers practical implications for retailers and policy makers in the development of health-oriented retail environments.
Co-Authors Pratama, Wildan Avian Putra, Hega Bintang Pratama Sari Listyorini Wibowo, Ardy