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Kuswardani, Dyah Corry
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Economics, Econometrics & Finance Social Sciences

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STRATEGIC ROLE OF SALES PROMOTION IN INCREASING THE NUMBER OF VERMOX DRUG SALES Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati; Wibisono, Totok
Economics and Business Solutions Journal Vol 2, No 2 (2018): VOLUME 2 ISSUE 2, 2018
Publisher : Economics Faculty Semarang University

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Abstract

This study aims to contribute  to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.
MENANAMKAN JIWA WIRAUSAHA DI KELURAHAN PURWOYOSO KECAMATAN NGALIYAN KOTA SEMARANG Kusnilawati, Nunik; Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati
TEMATIK Vol. 2 No. 2 (2022): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i2.5405

Abstract

Kewirausahaan telah menjadi alternatif pemecahan masalah ketenagakerjaan dan peningkatan pertumbuhan ekonomi, sehingga berbagai upaya telah dilakukan untuk menciptakan wirausahawan baru, termasuk melalui pengembangan jiwa wirausaha di seluruh lapisan masyarakat. Saat ini sosialisasi kewirausahaan masih diperlukan, terutama yang menyasar kelompok masyarakat potensial berbasis rumah tangga yang tingkat kesadaran berwirausahanya masih relatif rendah. Kegiatan pengabdian masyarakat berupa sosialisasi kewirausahaan ini dilaksanakan di Desa Purwoyoso Kecamatan Ngaliyan Kota Semarang dengan peserta dari PKK/ibu rumah tangga. Sasaran kegiatan ini adalah untuk menanamkan jiwa wirausaha dan menambah pengetahuan tentang teknik memulai usaha rumahan, guna memanfaatkan waktu luang. Disarankan agar kegiatan pengabdian masyarakat dengan topik kewirausahaan dapat berkelanjutan agar usaha rumah tangga dapat terwujud sehingga dapat meningkatkan pendapatan/pendapatan keluarga.
Strategic Role Of Sales Promotion In Increasing The Number Of Vermox Drug Sales Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati; Wibisono, Totok
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.327 KB) | DOI: 10.26623/ebsj.v2i2.1247

Abstract

This study aims to contribute   to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.
Co-Authors Kusnilawati, Nunik Nurhidayati Nurhidayati Wibisono, Totok Wibisono, Totok