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Halal Lifestyle Bagi Konsumen Muslim Generasi Z di Jawa Timur dengan Pendekatan Kajian Fenomenologi Nurul Fazirah; Niadatus Soliha; Lailatul Qomariyah; Ersya Faraby
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1750

Abstract

This study aims to understand the meaning of halal lifestyle for Generation Z Muslim consumers in East Java through a phenomenological approach. In recent years, the concept of halal lifestyle is no longer limited to food and beverage consumption, but has expanded to include fashion, skincare, digital services, and even social media interactions. Generation Z, as digital natives, interprets halal not only as a religious rule, but also as an identity, a social trend, and a form of self-actualization. This study integrates the results of previous empirical studies that show that halal awareness, religious education, marketing strategies, and the influence of public figures play a significant role in shaping halal behavior among the younger generation. The results of the literature review indicate that Generation Z in East Java experiences complex dynamics in adopting a halal lifestyle, ranging from identity dilemmas, ethical challenges, to the influence of local culture. This phenomenological study confirms that halal lifestyle is a multidimensional phenomenon influenced by spiritual values, consumption rationality, and digital interactions. These findings are expected to provide a conceptual contribution to the study of Muslim consumer behavior and form the basis for developing a halal industry that is more adaptive to the characteristics of the younger generation..
TRANFORMASI DIGITAL DALAM SERTIFIKASI HALAL: TANTANGAN DAN PELUANG DI ERA INDUSTRI 4.0 Andik Setiawan; Ismah Thayyibah Hanun; Miftahur Rohmah; Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/rpmvbx65

Abstract

Era Industri 4.0 telah membawa perubahan fundamental dalam sistem sertifikasi halal melalui integrasi teknologi digital. Penelitian ini bertujuan menganalisis tantangan dan peluang transformasi digital dalam sertifikasi halal di Indonesia sebagai respons terhadap meningkatnya permintaan konsumen akan transparansi, keamanan, dan kualitas produk halal. Dengan menggunakan metodologi deskriptif kualitatif melalui studi pustaka dan analisis dokumen, penelitian ini mengkaji berbagai sumber literatur termasuk jurnal ilmiah, laporan penelitian, dan publikasi lembaga terkait industri halal. Hasil penelitian menunjukkan bahwa digitalisasi menawarkan peluang signifikan untuk meningkatkan efisiensi operasional, memperluas akses pasar global, dan memperkuat traceability produk halal melalui teknologi seperti blockchain dan platform digital. Namun, implementasinya menghadapi tantangan berupa keterbatasan infrastruktur digital, rendahnya literasi teknologi di kalangan pelaku UMKM, perbedaan standar halal internasional, serta kebutuhan investasi besar dalam pengembangan sistem dan sumber daya manusia. Penelitian ini menekankan pentingnya kolaborasi multipihak antara pemerintah, lembaga sertifikasi, akademisi, dan industri untuk memaksimalkan transformasi digital yang inklusif. Dengan penguatan regulasi melalui UU Jaminan Produk Halal dan adopsi sistem digital terintegrasi seperti yang dikembangkan BPJPH, Indonesia memiliki potensi besar untuk menjadi pemimpin industri halal global dengan transformasi dari negara konsumen menjadi produsen utama produk halal berbasis teknologi digital.
Implementation of the Halal Certification Acceleration Policy to Increase the Competitiveness of the Indonesian Halal Industry Najla Shafaa Kamila; Refani Nafi Sara; Deva Sukmawati; Moh. Az Fahani Zain; Ersya Faraby
Al-Abqori: Journal of Islamic Thought Studies Vol. 1 No. 4 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v1i4.38

Abstract

Indonesia aspires to become the world's leading producer and exporter of halal products, but the implementation of policies to accelerate halal certification still faces various challenges, especially among UMKM. The main obstacles include limited resources, low halal literacy, certification costs, and a process that is considered complicated. As a result, Indonesia remains a major importer of halal products despite its high domestic and global market potential. This study aims to analyze the implementation of the halal certification acceleration policy in order to improve the competitiveness of the halal industry in Indonesia. The method used is qualitative with a literature review approach based on secondary data. The results of the study show that the acceleration of certification is not fully proportional to the increase in the competitiveness of Indonesian halal product exports.