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All Journal Jurnal Akademik Pengabdian Masyarakat
Mochtar Luthfi M
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENINGKATAN KOMPETENSI DIGITAL MARKETING SISWA SMK MELALUI MODEL WORKSHOP BERBASIS PRAKTIK PADA SMKN 1 BARRU Aris Baharuddin; Mochtar Luthfi M; Syarifuddin Syarifuddin; Fatimah Akbal; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7362

Abstract

The rapid development of digital technology has transformed marketing practices and increased the need for adaptive digital marketing competencies among vocational students. SMKN 1 Barru faces challenges such as low practical digital literacy and limited structured training. The Entrepreneurship and Digital Marketing Training Program was designed to strengthen students’ skills in content creation, digital media management, and basic business planning. The results indicate improvements in students’ digital promotion abilities, creativity, and job readiness. The program also contributes to enhancing the school’s entrepreneurship ecosystem and supporting local economic empowerment through digital-based initiatives.
Co-Authors Andhi Febisatria Aris Baharuddin Fatimah Akbal Syarifuddin Syarifuddin