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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Akademik Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Andhi Febisatria
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Studi Literatur : Faktor-Faktor Yang Mempengaruhi Minat Pemasar untuk Menggunkan AI Marketing. Syarifuddin Syarifuddin; Andhi Febisatria; Sipayung, Leonardo Davidsi; Andi Aris Mattunruang; Abd. Rahman Yus
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 11 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i11.7211

Abstract

Artificial Intelligence (AI) menjadi teknologi strategis dalam transformasi pemasaran dan mengubah cara pemasar merancang serta mengevaluasi kampanye. Penelitian ini menganalisis 30 artikel menggunakan studi literatur dan analisis tematik untuk mengidentifikasi faktor-faktor yang memengaruhi minat pemasar dalam menggunakan AI Marketing. Hasil menunjukkan bahwa minat dipengaruhi oleh faktor teknologi, individu, organisasi, risiko–etika, dan kepercayaan. Persepsi manfaat dan kemudahan penggunaan menjadi pendorong utama, didukung kualitas sistem dan kecerdasan algoritmik. Inovasi personal, literasi digital, serta kesiapan teknologi turut meningkatkan intensi penggunaan. Dukungan manajemen, budaya digital, dan infrastruktur organisasi memperkuat kesiapan implementasi. Hambatan muncul dari risiko privasi, transparansi algoritma, dan isu etika. Kepercayaan terhadap AI menjadi faktor kunci karena penerimaan sangat bergantung pada akurasi dan keandalan sistem. Penelitian ini memperjelas determinan minat adopsi AI Marketing dan merekomendasikan studi lanjutan dengan mixed methods atau keterlibatan praktisi untuk validasi empiris.
INTERNET OF THINGS (IoT) SEBAGAI PILAR KEAMANAN DATA PADA SISTEM DISTRIBUSI DI INDONESIA Mut'Mainna Mut'Mainna; Andi Muhammad Rivai; Andhi Febisatria; Titi Sarnawiyah; Muhammad Rafli Setiawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7507

Abstract

The Internet of Things (IoT) is an advanced technology that integrates physical objects with the internet through sensors, facilitating intellectual interaction between devices and providing increased efficiency and control in various dimensions of life and business activities. In Indonesia, the implementation of IoT has experienced significant expansion, particularly in the industrial distribution sector, although this poses substantial challenges related to data security. This study aims to explore the role of IoT as the foundation of data security in industrial distribution systems in Indonesia. The methodology applied involves a literature review of scientific journals, industry reports, and recent reliable articles. The findings indicate that IoT contributes to data security through encryption, authentication, intrusion detection, and anomaly detection systems that improve the accuracy of cyber threat identification. In addition, IoT can reduce human error, maintain product quality standards, and strengthen data integrity throughout the distribution chain. However, its effectiveness depends on technical, organizational, and regulatory factors that require further strengthening to ensure sustainable security.
Penerapan Metode First In First Out (FIFO) dalam Peningkatan Kinerja Operasional Sektor Ritel di Indonesia Arina Aghniya; Andi Muhammad Rivai; Andhi Febisatria; Najla Harun; Nurul Azza
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7265

Abstract

Penelitian studi literatur ini bertujuan menganalisis kontribusi penerapan metode First In First Out (FIFO) dalam peningkatan kinerja operasional ritel di Indonesia, khususnya UMKM, serta mengidentifikasi tantangan dan Faktor Kritis Keberhasilannya (CSFs). Menggunakan pendekatan deskriptif kualitatif dengan metode studi literatur sistematis terhadap 30 artikel terpilih, analisis difokuskan pada kerangka lima dimensi kinerja operasional: quality, speed, dependability, flexibility, dan cost (Slack et al., 2019). Hasilnya menunjukkan bahwa implementasi FIFO berkontribusi signifikan pada kelima dimensi tersebut, terbukti efektif meminimalkan kerugian stok kedaluwarsa, meningkatkan kecepatan rotasi, dan menjamin keandalan kualitas produk. Meskipun demikian, UMKM menghadapi tantangan utama seperti keterbatasan ruang, rendahnya kompetensi staf, dan penggunaan sistem inventori manual. Keberhasilan FIFO sangat ditentukan oleh CSFs, meliputi penguatan komitmen manajerial, standarisasi SOP, dan transisi menuju sistem inventori digital. Kesimpulan penelitian menegaskan bahwa penerapan FIFO harus terstruktur dan didukung teknologi untuk mencapai efektivitas operasional ritel secara berkelanjutan.
PENINGKATAN KOMPETENSI DIGITAL MARKETING SISWA SMK MELALUI MODEL WORKSHOP BERBASIS PRAKTIK PADA SMKN 1 BARRU Aris Baharuddin; Mochtar Luthfi M; Syarifuddin Syarifuddin; Fatimah Akbal; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7362

Abstract

The rapid development of digital technology has transformed marketing practices and increased the need for adaptive digital marketing competencies among vocational students. SMKN 1 Barru faces challenges such as low practical digital literacy and limited structured training. The Entrepreneurship and Digital Marketing Training Program was designed to strengthen students’ skills in content creation, digital media management, and basic business planning. The results indicate improvements in students’ digital promotion abilities, creativity, and job readiness. The program also contributes to enhancing the school’s entrepreneurship ecosystem and supporting local economic empowerment through digital-based initiatives.
PENINGKATAN LITERASI KEUANGAN DOSEN MELALUI PELATIHAN ANALISIS FUNDAMENTAL SAHAM Eureka Try Zarazwanty R Laega; Leonardo Davidsi Sipayung; Muhammad Novrizal Ramadhan; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8494

Abstract

This community service program aimed to improve lecturers’ financial literacy through fundamental stock analysis training at Universitas Negeri Makassar. The program was conducted in response to the gap between increasing financial inclusion and adequate levels of financial literacy, including among higher education lecturers. The training applied a participatory approach using a learning by doing method and utilized audited financial statements of publicly listed companies as practical learning materials. Program evaluation was carried out descriptively by comparing pre-test and post-test results and administering a participant satisfaction questionnaire. The results show an increase in the average financial literacy score from 45 in the pre-test to 85 in the post-test, representing a 40-point improvement. In addition, lecturers’ interest in stock market investment reached 68 percent, with an average satisfaction score of 4.7 on a five-point Likert scale. These findings indicate that practice-based training is effective in enhancing lecturers’ financial literacy.
Co-Authors Abd. Rahman Yus Andi Aris Mattunruang Arina Aghniya Aris Baharuddin Eureka Try Zarazwanty R Laega Fatimah Akbal Leonardo Davidsi Sipayung Mochtar Luthfi M Muhammad Novrizal Ramadhan Muhammad Rafli Setiawan Mut'Mainna Mut'Mainna Najla Harun Nurul Azza Rivai, Andi Muhammad Sipayung, Leonardo Davidsi Syarifuddin Syarifuddin Titi Sarnawiyah