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All Journal OPINI: Journal of Communication and Social Science
Nurlailan Maghfiroh Silalahi
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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ORGANIZATIONAL COMMUNICATION IN SHAPING THE IDENTITY OF FEMALE CADRES BASED ON KOHATI VALUES Jihan Aqilah Zahra; Muhammad Rafiq Daulay; Nurlailan Maghfiroh Silalahi; Putri Nur Hidayah; Feni Khairifa
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/zxewa260

Abstract

This study examines the role of organizational communication in shaping the identity of female cadres within Kohati HMI Medan Branch, grounded in the value of #KohatiBerprinsip. Utilizing interviews with cadres at both branch and commissariat levels, the findings show that organizational communication operates through three main channels: structural communication, cultural communication, and digital communication. These interconnected channels form an ecosystem that facilitates the internalization of Islamic, intellectual, and women-oriented values. The value of #KohatiBerprinsip functions not merely as a slogan but as an identity framework embedded through formal training curricula, leadership communication practices, and narrative-based interactions in informal forums. The study also highlights several challenges, including uneven information flow, variations in value interpretation, and digital information fatigue. Overall, organizational communication in Kohati plays a strategic role in strengthening the identity of female cadres as principled, empowered Muslim women prepared to engage in public spaces. However, stronger internal communication design and more consistent value-based narratives are required to optimize identity formation processes.
Co-Authors Feni Khairifa Jihan Aqilah Zahra Muhammad Rafiq Daulay Nur Putri Hidayah