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All Journal PERSPEKTIF: Journal of Social and Library Science
Olii, Risti
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALYSIS OF BUSINESS DEVELOPMENT IN THE ROTI YULFA LABULANGO INDUSTRY TO REDUCE UNEMPLOYMENT Harold, Rudi; Mahyun, Safitri; Butulo, Andre; Sali, Intan; Olii, Risti; Husin, Nur Alin; Nusi, Abdul Rizal
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.923

Abstract

The bakery industry plays a vital role in the Indonesian economy, particularly in absorbing labor and reducing unemployment. However, most research is macro-scale, thus under-representing the dynamics of micro-scale business development. This study aims to analyze the business development strategy of Roti Yulfa Labulango, its contribution to employment, and the challenges faced. The study used a qualitative approach with a case study design on Roti Yulfa Labulango, which has been operating since June 2019 on Jl. Bali, Pulubala, Kota Tengah, Gorontalo City, with one owner and six employees. Data were collected through in-depth interviews, production process observations, and operational documentation, then analyzed inductively and thematically. The results show that the bread product diversification strategy (pandan, peanut, chocolate, mocha, and banana), production scheduling, and clear task allocation increased production capacity, product quality, and workforce skills and stability. This business development was able to absorb direct and indirect labor, including local residents, thus contributing significantly to reducing local unemployment.
CONSUMER CULTURE AMONG SOCIOLOGY STUDENTS OF GORONTALO STATE UNIVERSITY Moobiato, Sri Anggriani; Olii, Risti; Karim, Titan; Ramadhani, Vanya Dyah Pitaloka Maharani A.C.
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.925

Abstract

This study explores consumer culture among Sociology students at Gorontalo State University, focusing on the forms, driving factors, meanings, symbolic interactions, and social impacts of consumer behavior. The research approach used was qualitative, with data collected through in-depth interviews with eight students from various semesters and classes from October 27 to November 30, 2025. The findings indicate that consumer behavior primarily occurs in the purchase of non-essential goods, such as clothing, gadgets, and lifestyle products, influenced by peer pressure, social media trends, and family background. Internal factors such as personal financial awareness and family values, as well as external factors such as social media exposure and peer influence, collectively shape student consumption patterns. Consumption serves not only to fulfill needs but also as a symbol of self-expression, identity construction, and social integration. Symbolic interactions influence students' perceptions of needs and wants, guiding consumption decision-making in a social context. The socio-impacts of consumer culture include status competition, financial pressure, and social inequality, while fostering creativity and social bonds.
Co-Authors Butulo, Andre harold, Rudi Husin, Nur Alin Karim, Titan Mahyun, Safitri Moobiato, Sri Anggriani Nusi, Abdul Rizal Ramadhani, Vanya Dyah Pitaloka Maharani A.C. Sali, Intan