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All Journal PERSPEKTIF: Journal of Social and Library Science
Moobiato, Sri Anggriani
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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CONSUMER CULTURE AMONG SOCIOLOGY STUDENTS OF GORONTALO STATE UNIVERSITY Moobiato, Sri Anggriani; Olii, Risti; Karim, Titan; Ramadhani, Vanya Dyah Pitaloka Maharani A.C.
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.925

Abstract

This study explores consumer culture among Sociology students at Gorontalo State University, focusing on the forms, driving factors, meanings, symbolic interactions, and social impacts of consumer behavior. The research approach used was qualitative, with data collected through in-depth interviews with eight students from various semesters and classes from October 27 to November 30, 2025. The findings indicate that consumer behavior primarily occurs in the purchase of non-essential goods, such as clothing, gadgets, and lifestyle products, influenced by peer pressure, social media trends, and family background. Internal factors such as personal financial awareness and family values, as well as external factors such as social media exposure and peer influence, collectively shape student consumption patterns. Consumption serves not only to fulfill needs but also as a symbol of self-expression, identity construction, and social integration. Symbolic interactions influence students' perceptions of needs and wants, guiding consumption decision-making in a social context. The socio-impacts of consumer culture include status competition, financial pressure, and social inequality, while fostering creativity and social bonds.
FLEXIBLE WORK RELATIONSHIP MODEL IN THE MAXIM DIGITAL TRANSPORTATION INDUSTRY IN GORONTALO Butudoka, Lasmi H.; Husain, Alifya Nurfadilah; Sabbu, Aldi Bregi; Moobiato, Sri Anggriani; Poiyo, Indriyani; Habi, Novita E.; Harold, Rudi
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.934

Abstract

This study aims to analyze the flexible work relationship model in the Maxim digital transportation industry in Gorontalo, focusing on working-hour flexibility, income, algorithmic control, and social protection for driver-partners. The research employs a descriptive qualitative approach, with data collected through in-depth interviews, participatory observation, and documentation. The findings indicate that work flexibility provides advantages for drivers in adjusting their work to personal needs; however, it also creates income uncertainty due to dependence on the number of orders and platform algorithms. Most drivers are not registered in social security schemes, exposing them to social and economic risks. Algorithmic control limits drivers’ autonomy despite their freedom to determine working hours. This study recommends the integration of social security coverage, greater algorithmic transparency, digital literacy enhancement, and collaboration among government, companies, and drivers to create a fair and sustainable work ecosystem.
Co-Authors Butudoka, Lasmi H. Habi, Novita E. harold, Rudi Husain, Alifya Nurfadilah Karim, Titan Olii, Risti Poiyo, Indriyani Ramadhani, Vanya Dyah Pitaloka Maharani A.C. Sabbu, Aldi Bregi