Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Herma Artika Putri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Harga, Diskon dan Ulasan Produk Terhadap Keputusan Pembelian Konsumen di Marketplace Fitrotul Mukaromah; Herma Artika Putri; Jessica Valentina Darwis; Lulu Il Mufidah; Fikri Rizki Utama
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fke34c84

Abstract

The development of digital technology has shifted people's shopping behavior from conventional systems towards marketplace-based transactions. Competition among business actors emphasizes the importance of digital marketing strategies to attract consumer interest in the purchasing process. This study aims to analyze the influence of price, discounts, and product reviews on consumer purchasing decisions in the marketplace. The research method uses a quantitative approach with a survey technique through a questionnaire distributed to 100 respondents who actively shop on the Shopee, Tokopedia, Lazada, and TikTok Shop platforms. Data analysis was performed using multiple linear regression through IBM SPSS Statistics version 27. The results show that price and product reviews have a positive and significant influence on purchasing decisions, while discounts do not have a significant influence. Simultaneously, these three variables are proven to have a significant influence on purchasing decisions. These findings indicate that accurate digital information in the form of consumer reviews and competitive pricing are more decisive in purchasing decisions than discounts. This study provides implications for business actors and marketplace platforms to enhance the credibility of the review system and design pricing strategies that align with consumer preferences within the e-commerce ecosystem.
Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Pembelian Produk dan Jasa Hasrun Afandi UmpuSinga; Chabi Baturohmah; Herma Artika Putri; Resa Salsabila
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3yd2g746

Abstract

This research is a literature review study aimed at identifying and analyzing the factors influencing consumer decisions in purchasing products and services, based on the results of previous studies. This study was compiled based on a review of fifteen national scientific journals discussing consumer decisions in various sectoral contexts, such as food and beverages, cosmetics, coffee, organic rice, mineral water, perfume, and online-based services. The results of the study indicate that consumer decisions are influenced by two main groups of factors: internal and external factors. Internal factors include motivation, perception, attitudes, lifestyle, and personality, while external factors include product quality, price, promotion, location, service, as well as social and cultural influences. Several studies also confirmed that trust, religious values, and customer satisfaction play an important role in the purchasing decision-making process, especially for products related to moral or spiritual values. By understanding these various determinants, business practitioners can design more effective marketing strategies, oriented toward consumer needs and preferences.
Co-Authors Chabi Baturohmah Fikri Rizki Utama Fitrotul Mukaromah Hasrun Afandi UmpuSInga Jessica Valentina Darwis Lulu Il Mufidah Resa Salsabila