Hasrun Afandi UmpuSInga
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STRATEGI BURSA EFEK INDONESIA (BEI) KANTOR PERWAKILAN LAMPUNG DALAM MENUMBUHKAN MINAT MASYARAKAT BERINVESTASI Hasrun Afandi UmpuSInga; Ani Nurul Imtihanah; Atika Riasari
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 4 No 2 (2021): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1034.371 KB) | DOI: 10.32332/finansia.v4i2.3141

Abstract

Pasar modal atau dikenal juga denga sebutan capital market merupakan tempat bertemunya penjual maupun pembeli instrumen keuangan jangka panjang yang dapat di perjualbelikan, berupa surat utang, ekuiti, reksa dana, instrumen derivatif maupun instrumen lainnya. Pasar modal adalah suatu sarana pendanaan bagi setiap perusahaan yang tergabung dalam daftar Bursa dan merupakan sarana kegiatan investasi. Pasar modal akan memfasilitasi sarana dan prasarana kegiatan jual-beli saham dan kegiatan-kegiatan terkait lainnya. Penulisan jurnal ini membahas tentang Strategi Bursa Efek Indonesia (BEI) Kantor Perwakilan Lampung dalam Menumbuhkan Minat Masyarakat dalam Berinvestasi. Strategi yang dilakukan Bursa Efek Indonesia Kantor Perwakilan Lampung diantaranya yaitu sosialisasi dan edukasi. Strategi sosialisasi dan edukasi ini memiliki beberapa maca m bentu k kegiatan, diantaranya yait u sosialisasi yang dilakukan degan target calon investor dan kepada existing investor. Kegiatan edukasi melalui kegiatan kampanye dengan slogan ‘Yu k Nabung Saham’, edukasi sekola h pasa r moda l, pelaksanaan kegiatan Foru m Calon Investo r, bekerjasama dengan instansi pemerintah maupun swasta serta membuka Klini k Investasi yaitu Galeri Investasi. Bursa Efe k Indonesia Kanto r Perwakilan Lampung disarankan agar dapat lebi h memaksimalkan hubungan kerjasama dengan Galeri Investasi maupun kepada kelompok-kelompok studi pasar modal, peneliti juga menyarankan agar Bursa Efe k Indonesia Kanto r Perwakilan Lampung lebih memaksimalkan sosialisasi produk-produ k pasa r moda l kepada masyaraka t terkhusus pada segmentasi kalangan akademisi atau kalangan muda mengingat karena pertumbuhan investor dari kalangan tersebut cukup signifikan dan kalangan tersebut dapat menjadi jembatan informasi terkait pasar modal kepada masyarakat awam. Peneliti juga menyarankan agar Bursa Efe k Indonesia Kanto r Perwakilan Lampung tetap memakai berbagai media sosia l untuk mensosialisasikan produknya di era digital seperti sekarang. Kata Kunci: Strategi, Investasi, Bursa Efek Indonesia.
PENGARUH MINAT NASABAH TERHADAP PRODUK DEPOSITO Muhammad Ryan Fahlevi; Hasrun Afandi UmpuSinga; Nizaruddin Nizaruddin; Dwi Puspa Anjasari
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 5 No 1 (2022): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.715 KB) | DOI: 10.32332/finansia.v5i01.4625

Abstract

This study has the aim of knowing the effect of interest in the Influence of Customer Interest on Deposit Products, this research was conducted at the Islamic People's Financing Bank Metro Madani Metro Head Office (BPRS Metro Madani KP Metro), BPRS Metro Madani KP Metro is one of the financial institutions based In sharia, there are several fund-raising products that use the profit-sharing principle that is offered, one of which is a deposit product. The research was conducted by regression analysis. The population in this study was 207 people using the Slovin formula, a sample of 69 people was obtained. The results of the study conclude that the hypothesis is fulfilled, namely customer interest has a positive and significant effect on the product, with an R Square of 0.748.
Faktor-Faktor Keputusan Pembelian dan Kepuasan Pelanggan (Literature Riview Manajemen Pemasaran) Fikri Rizki Utama; Alika Nuri Syahiroh; Alya Nafiza; Anisa Martha Sujiva; Annisa Adhelia Pratiwi; Hasrun Afandi UmpuSinga
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sfsdms40

Abstract

This study is a literature review that aims to analyze the factors that influence purchasing decisions and customer satisfaction in the context of marketing management. The focus of the study covers four main variables, namely product quality, service quality, price, and customer value. Analysis of various literature sources shows that product quality has a significant effect on purchasing decisions, while service quality, price, and customer value have a strong effect on customer satisfaction levels. In addition, previous studies have also revealed that other variables such as promotion, location, and service processes contribute to satisfaction and purchasing decisions. The findings of this literature review confirm that customer decisions and satisfaction are formed through a combination of interrelated marketing factors. Therefore, companies need to pay attention to all these aspects to increase competitiveness, retain customers, and encourage repeat purchases.