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All Journal Joined Journal (Journal of Informatics Education Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Nila Masalikul Masruroh
Universitas IVET
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Perilaku Konsumen Akibat Adopsi Teknologi Digital Studi tentang Penggunaan E-Commerce dan Pembayaran Non-Tunai Andry Irdyansah; Harini Harini; Nila Masalikul Masruroh
Joined Journal (Journal of Informatics Education) Vol 8 No 2 (2025): Volume 8 Nomor 2 (2025)
Publisher : Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/joined.v8i2.4280

Abstract

This study aims to deeply analyze the transformation of consumer behavior triggered by the adoption of digital technology, specifically in the context of e-commerce utilization and non-cash payment. The digital era has reshaped the traditional buying cycle into a faster, more efficient, and personalized process. The research method employed is a systematic literature review of relevant studies within the last five years, supported by secondary data on the growth of digital transactions. The findings reveal a significant shift from conventional rational buying behavior towards behavior driven by convenience, information accessibility, and the personalized customer experience offered by digital platforms. The adoption of e-commerce and non-cash payment (such as mobile banking and e-wallets) not only affects the purchase stage but also alters the information search stage (dominated by online reviews) and the post-purchase evaluation (via ratings and feedback). The implication of this transformation requires businesses to implement omnichannel strategies and prioritize consumer data security to maintain loyalty in an increasingly competitive market.
PENGARUH KUALITAS PELAYANAN PADA BELANJA SIARAN LANGSUNG TERHADAP KEPUASAN PELANGGAN: STUDI PADA PT VETRX ANIMAL SOLUTION JAKARTA Wan Muhammad Rafi Rizal; Nindita Erwanti; Nila Masalikul Masruroh; Samsul Rizal
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.596

Abstract

Perkembangan teknologi digital dan e-commerce telah mengubah cara merek berinteraksi dengan konsumen, salah satunya melalui fitur live streaming. Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan live streaming terhadap kepuasan pelanggan pada PT Vetrx Animal Solution (Dewarangga Group). Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik accidental sampling. Data dikumpulkan melalui penyebaran kuesioner kepada 69 responden yang merupakan penonton sesi live streaming di platform TikTok dan Shopee Dewarangga. Hasil analisis regresi linier sederhana menunjukkan bahwa pelayanan live streaming memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan koefisien korelasi sebesar 0,787 (78,7%) dan koefisien determinasi (RSquare) sebesar 0,620, yang berarti variabel pelayanan berkontribusi sebesar 62%. Pelayanan live streaming secara nyata meningkatkan kepuasan pelanggan. Perusahaan disarankan untuk terus mempertahankan dan mengevaluasi dimensi interaksi pelayanannya guna meningkatkan loyalitas pelanggan.
Co-Authors Andry Irdyansah Harini Harini Nindita Erwanti Samsul Rizal Wan Muhammad Rafi Rizal