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All Journal West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Samsul Rizal
Politeknik APP Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Design of an Android-Based Product Ordering Application in The Bakery Industry Using Multimedia Development Life Cycle Method Aniza Nur Madyanti; Nessa Ananda; Monanda Wandita Rini; Samsul Rizal
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1625

Abstract

The bakery industry in Indonesia shows increasing development. One of the activities carried out by this industry is processing customer orders. Currently, there are still bakery industries where customers order products manually, either by coming directly or by using a telephone or WhatsApp. Manual product ordering causes several problems that can hinder business activities and will have an impact on customer service. This study aims to design an Android-based product ordering application in the bakery industry. The application design uses the Multimedia Development Life Cycle (MDLC) method. The application design stage consists of six stages, namely concept, design, material collecting, manufacturing, testing, and distribution. The results of this study are in the form of an Android-based product ordering application that uses multimedia to provide detailed information related to products and has interactive features to respond to customers quickly. In addition, this application can also generate a summary report of customer orders via the Dashboard. The application that has been designed is expected to support bakery industry players to manage and monitor product ordering performance and improve customer service.
THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE Anung Widodo; Agus Wahyudin; Samsul Rizal
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.942

Abstract

This research aims to analyze the influence of online shopping experience and brand image on purchasing decisions for Lenovo laptop products through viral marketing as an intervening variable. .The Jakarta APP Polytektnik case study is the subject of this research. The research was conducted on 180 respondents using quantitative descriptive methods. Sampling using non-probability sampling technique, namely purposive sampling.The survey method used in collecting data was using a questionnaire instrument. This research is explanatory research, which is a study that explains the position of the variables studied in a study by processing it using SmartPLS 4.0 software.. This research proves the influence of online shopping experience has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, online shopping experience has a positive and significant influence on viral marketing, brand image has a positive and significant influence on viral marketing, online shopping experience has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and viral marketing has a positive and significant effect on purchasing decisions. Keywords: Online shopping experience, Brand Image, Viral marketing,Purchase decision
Desain Aplikasi SERVQUAL untuk UMKM: Sistem Penilaian Layanan pada Bisnis Kuliner Samsul Rizal
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 6 No. 1 (2025): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 6th, Tangerang 2
Publisher : Politeknik APP Jakarta

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Abstract

Perkembangan teknologi pada era industri 4.0 telah mendorong transformasi signifikan di berbagai sektor, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Pada sektor kuliner, digitalisasi memunculkan tuntutan baru terhadap peningkatan kualitas layanan guna memenuhi ekspektasi pelanggan yang semakin kompleks dan dinamis. Namun, evaluasi kualitas pelayanan pada banyak UMKM kuliner masih dilakukan secara manual dan tidak terstruktur, sehingga menghambat proses analisis, pengambilan keputusan, dan perbaikan layanan secara berkelanjutan. Penelitian ini bertujuan mendesain aplikasi penilaian kualitas pelayanan dengan mengintegrasikan metode SERVQUAL sebagai instrumen evaluasi yang sistematis dan terstandar. Metode SERVQUAL digunakan untuk mengukur kesenjangan antara persepsi dan harapan pelanggan melalui lima dimensi utama: reliability, assurance, tangibles, empathy, dan responsiveness. Pengembangan sistem menggunakan metodologi Systems Development Life Cycle (SDLC) model Waterfall karena struktur tahapannya yang linear, jelas, dan sesuai untuk kebutuhan sistem yang telah terdefinisi dengan baik. Hasil penelitian ini berupa rancangan sistem informasi yang mampu melakukan pengumpulan data, pengujian, serta pengolahan hasil penilaian secara otomatis dan akurat. Sistem diharapkan dapat membantu pelaku UMKM kuliner dalam melakukan evaluasi layanan secara lebih efisien, terukur, dan berbasis data, sehingga mendukung peningkatan kualitas pelayanan serta daya saing di pasar modern yang kompetitif. Kata kunci: SERVQUAL, UMKM Kuliner, Kualitas Pelayanan, Sistem Informasi
PENGARUH KUALITAS PELAYANAN PADA BELANJA SIARAN LANGSUNG TERHADAP KEPUASAN PELANGGAN: STUDI PADA PT VETRX ANIMAL SOLUTION JAKARTA Wan Muhammad Rafi Rizal; Nindita Erwanti; Nila Masalikul Masruroh; Samsul Rizal
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.596

Abstract

Perkembangan teknologi digital dan e-commerce telah mengubah cara merek berinteraksi dengan konsumen, salah satunya melalui fitur live streaming. Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan live streaming terhadap kepuasan pelanggan pada PT Vetrx Animal Solution (Dewarangga Group). Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik accidental sampling. Data dikumpulkan melalui penyebaran kuesioner kepada 69 responden yang merupakan penonton sesi live streaming di platform TikTok dan Shopee Dewarangga. Hasil analisis regresi linier sederhana menunjukkan bahwa pelayanan live streaming memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan koefisien korelasi sebesar 0,787 (78,7%) dan koefisien determinasi (RSquare) sebesar 0,620, yang berarti variabel pelayanan berkontribusi sebesar 62%. Pelayanan live streaming secara nyata meningkatkan kepuasan pelanggan. Perusahaan disarankan untuk terus mempertahankan dan mengevaluasi dimensi interaksi pelayanannya guna meningkatkan loyalitas pelanggan.
Co-Authors Agus Wahyudin Ananda, Nessa Aniza Nur Madyanti Anung Widodo Monanda Wandita Rini Nila Masalikul Masruroh Nindita Erwanti Wan Muhammad Rafi Rizal