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All Journal Ascendia: Journal of Economic and Business Advancement Jurnal Pengabdian Masyarakat Indonesia
Anisah Harahap
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ekonomi Islam sebagai Paradigma Etis dalam Transformasi Bisnis Modern Berkelanjutan: Kajian Perbandingan dengan Ekonomi Konvensional M. Ferdiyan; Anisah Harahap
Journal of Economic and Business Advancement Vol. 1 No. 1 (2025): September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/7q990r40

Abstract

This study analyzes the comparison between Islamic economic principles and conventional economics in shaping a modern business paradigm that is ethical and sustainable. Through a qualitative approach based on literature review, this study identifies differences in value orientation, financial structure, and social implications of the two economic systems. The results show that Islamic economics, with its principles of maqashid sharia, distributive justice, and prohibition of usury, is capable of creating a more inclusive business model oriented towards social welfare. Data from the OJK, Bank Indonesia, and the Islamic Development Bank show an average growth of 9% per year in sharia assets and an increase in the MSME financing ratio to 71%. Meanwhile, the conventional economy is still dominated by short-term profit logic that often disregards ethical values and social balance. This study emphasizes that the integration of Islamic values into modern economic policy can be a strategic solution to realize a sustainable business system that is in line with the principles of justice and universal welfare.
Komunikasi Pemasaran Digital sebagai Strategi Mahasiswa KKN untuk Pemberdayaan UMKM Keripik Jahe di Desa Karang Anyer, Kabupaten Simalungun Mailin Mailin; Nanda Ardi Tama; Nadhilah Nazlah Nst; Anisah Harahap; Ahyarul Juanda Sagala
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6411

Abstract

This study aims to describe the role of Community Service Program (KKN) students in implementing digital marketing communication as a strategy to empower ginger chips micro, small, and medium enterprises (MSMEs) in Karang Anyer Village, Simalungun Regency. The background of this research is the low utilization of digital communication technology in promoting local products, which has resulted in MSMEs relying mainly on traditional marketing practices. This research employed a descriptive qualitative method with data collected through observation, in-depth interviews with MSME actors and KKN students, and documentation.The findings reveal that KKN students act as facilitators, companions, and innovators in introducing digital marketing communication strategies through the use of social media, online marketplaces, and locally based promotional content. Their role has contributed to improving digital communication skills, expanding market reach, and strengthening the brand image of ginger chips as a competitive local product.In conclusion, the involvement of KKN students not only provides practical contributions to the development of ginger chips MSMEs but also strengthens the community’s digital communication capacity in a sustainable manner.
Co-Authors Ahyarul Juanda Sagala M. Ferdiyan Mailin, Mailin Nadhilah Nazlah Nst Nanda Ardi Tama