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All Journal Jurnal Pengabdian Masyarakat Indonesia International Journal of Islamic Business Management
Ahyarul Juanda Sagala
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Pemasaran Digital sebagai Strategi Mahasiswa KKN untuk Pemberdayaan UMKM Keripik Jahe di Desa Karang Anyer, Kabupaten Simalungun Mailin Mailin; Nanda Ardi Tama; Nadhilah Nazlah Nst; Anisah Harahap; Ahyarul Juanda Sagala
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6411

Abstract

This study aims to describe the role of Community Service Program (KKN) students in implementing digital marketing communication as a strategy to empower ginger chips micro, small, and medium enterprises (MSMEs) in Karang Anyer Village, Simalungun Regency. The background of this research is the low utilization of digital communication technology in promoting local products, which has resulted in MSMEs relying mainly on traditional marketing practices. This research employed a descriptive qualitative method with data collected through observation, in-depth interviews with MSME actors and KKN students, and documentation.The findings reveal that KKN students act as facilitators, companions, and innovators in introducing digital marketing communication strategies through the use of social media, online marketplaces, and locally based promotional content. Their role has contributed to improving digital communication skills, expanding market reach, and strengthening the brand image of ginger chips as a competitive local product.In conclusion, the involvement of KKN students not only provides practical contributions to the development of ginger chips MSMEs but also strengthens the community’s digital communication capacity in a sustainable manner.
DIMENSI ETIKA DALAM PRAKTIK BISNIS DALAM PERSPEKTIF GOOD CORPORATE GOVERNANCE (GCG) SYARIAH Asnawi; Ahyarul Juanda Sagala; Fitra Amar Rosuli; M. Aidil Syahputra; Yabib Fikri Rambe; Ahmad Wahyudi Zein
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 6 (2025): Desember
Publisher : CV. Barokah Publsiher

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Abstract

Business ethics is an essential element in modern business practices, particularly in the implementation of Sharia-based Good Corporate Governance (GCG). This article aims to analyze the dimensions of ethics in business practices, the development of business ethics, principles of professional ethics, business as a noble profession, and the issue of moral relativism in global business. This study employs a literature review method with a qualitative-descriptive approach. The findings indicate that business ethics functions not only as a moral guideline but also as a strategic instrument in ensuring business sustainability. The principles of moral integrity and no harm are universal and remain relevant in addressing global ethical challenges. From the perspective of Sharia-based GCG, business ethics is reinforced by Islamic values such as honesty (shiddiq), justice (‘adl), trustworthiness (amanah), and ihsan, ensuring that business activities are oriented not only toward profit but also toward public welfare and blessings.
Co-Authors Ahmad Wahyudi Zein Anisah Harahap Asnawi Fitra Amar Rosuli M. Aidil Syahputra Mailin, Mailin Nadhilah Nazlah Nst Nanda Ardi Tama Yabib Fikri Rambe