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All Journal JUIMA : Jurnal Ilmu Manajemen Journal Of Business, Finance, and Economics (JBFE) Jurnal Abdi Dharma Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat Indonesia
Putu Ayu Trisna Febrianty
Universitas Pendidikan Nasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6584

Abstract

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance. The population of this study is wood crafts MSME business actors in Bali who have adopted digital strategies in the last three years. The number of samples used was 90 wood crafts MSME actors in Bali using the purposive sampling method. The analysis technique used was Path Analysis using SEM PLS. The results of the study showed that digital orientation had an effect on business sustainability performance, digital orientation had an effect on digital marketing strategies, and digital marketing strategies also had an effect on business sustainability performance. Digital marketing strategies can partially mediate the effect of digital orientation on sustainable business performance. Therefore, wood crafts MSMEs in Bali need to pay attention to and increase the intensity of implementing digital marketing strategies to improve business sustainability performance.
Pengembangan Manajemen Homestay di Ubud Dengan Membangun Inovasi Digital Melalui Sistem Informasi Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7230

Abstract

This community service project highlights the role and impact of homestay in Ubud’s tourism, with a specific focus on Gusti Homestay Ubud. The primary goal of this initiative is to develop an information system that strengthens the homestay’s presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the homestay. These efforts are expected to attract more tourists, boost the income of the homestay owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Gusti Homestay within the local tourism industry but also contributes to the economic growth of Ubud and enhances the appeal of the destination as an attractive tourist spot
Pencapaian SGDs Melalui Pengolahan Sampah di Desa Bresela Nyoman Dewi Pitaloka Cahyadi; Putu Ayu Trisna Febrianty; Ni Nyoman Dian Sudewi; I Gst. Ayu P. Jesika Sita Devi N; Ni Putu Dera Yanthi
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5257

Abstract

Sampah menjadi masalah lingkungan yang belum terpecahkan. Masyarakat pun kesulitan dalam pengolahan sampah. Pengabdian ini betujuan untuk mengedukasi masyarakat mengenai pengolahan sampah. Edukasi masyarakat dilakukan dengan memberikan sosialiasi pengolahan sampah organik dan sampah anorganik. Selain sosialisasi pengolahan sampah, pengabdian ini juga melaksanakan sosialisasi SDGs. Sehingga, adanya pengolahan sampah yang baik dapat membantu desa mencapai SDGs di kemudian hari. Keberhasilan dari kegiatan ini dilihat dari ketercapaian target jumlah peserta yaitu kehadiran sebesar minimal 75% yang terdiri dari Ibu PKK, peternak, serta pengrajin.
Examining the Impact of Scarcity Perception, Visual Appeal, and Fear of Missing Out on Impulse Buying: A Case Study of Blindbox-Popmart Consumers at Beachwalk Bali Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7498

Abstract

Blind boxes have become a rapidly growing trend among teenagers due to their primary appeal, which lies in the excitement of “unboxing,” the chance of obtaining rare items, and the emotional experience offered through attractive packaging. This study aims to examine the influence of scarcity perception, visual appeal, and fear of missing out (FOMO) on impulse buying. The research employs a quantitative approach using a survey method with a questionnaire distributed to 200 respondents who buy Blindbox PopMart in Beachwalk Bali. The sampling technique used is purposive sampling with specific criteria. Data analysis was conducted using the Multiple Linear Regression Model with SPSS to test the relationship between the independent variables and the dependent variable. The results indicate that scarcity perception has a positive and significant effect on impulse buying, visual appeal has a positive and significant effect on impulse buying, and fear of missing out also has a positive and significant effect on impulse buying. The findings are expected to be applied by companies in the marketing field to create a sense of scarcity, enhance the visual design appeal of products, and leverage existing trends to boost sales and contribute to the enrichment of the academic literature on consumer behavior.
DAMPAK GREEN PSYCHOLOGICAL CLIMATE DAN ENGAGEMENT TERHADAP PERILAKU ETIS MAHASISWA SEBAGAI CALON TENAGA KERJA Ni Putu Dera Yanthi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Integrity challenges in academic and professional settings require universities to develop graduates who are not only competent but also ethically grounded as future workers. This study examines the effects of green psychological climate and student engagement on students’ ethical behavior. A quantitative survey design was employed using a five-point Likert questionnaire for the independent variables, while ethical behavior was measured dichotomously. Respondents were active undergraduate students (minimum fourth semester) selected through purposive sampling, totaling 384 participants. Data were analyzed using binary logistic regression, including model fit assessment, simultaneous and partial tests, and odds ratio interpretation. The results indicate that the model is adequate and that green psychological climate and student engagement significantly influence students’ ethical behavior both jointly and individually; student engagement shows a more dominant likelihood effect than green psychological climate. These findings highlight that students’ ethical behavior is shaped by the interaction between an institutional climate that consistently reinforces ethics and sustainability values and students’ active psychological involvement in learning. The study suggests strengthening campus policies on integrity and sustainability and implementing learning strategies that enhance engagement to support more sustainable prevention of unethical behavior.
TRANSFORMASI SISA MAKANAN MENJADI SUMBER DAYA MELALUI TEKNOLOGI MAGGOT BLACK SOLDIER FLY Ni Putu Dera Yanthi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jadma.v7i1.13170

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat Desa Bresela dalam mengelola sampah organik melalui teknologi maggot farming berbasis Black Soldier Fly (BSF). Pengolahan sampah organik masih menjadi tantangan utama di desa tersebut, terutama karena rendahnya pemahaman masyarakat mengenai potensi biokonversi sampah dapur menjadi produk bernilai ekonomi. Kegiatan dilakukan melalui sosialisasi dan praktik langsung yang melibatkan kurang lebih 100 peserta, terdiri dari Ibu-ibu PKK dan masyarakat umum. Evaluasi efektivitas dilakukan melalui pre-test dan post-test yang menilai tiga aspek, yaitu pengetahuan dasar maggot, pemahaman teknik budidaya, dan kesiapan untuk mengimplementasikan budidaya secara mandiri. Hasil kegiatan menunjukkan peningkatan pengetahuan yang signifikan. Pada aspek pengetahuan dasar maggot, skor meningkat dari 28% menjadi 89%, sedangkan pemahaman teknik budidaya meningkat dari 18% menjadi 84%. Kesiapan peserta untuk mencoba budidaya mandiri juga meningkat dari 10% menjadi 56%. Praktik lapangan terbukti menjadi metode paling efektif dalam membangun pemahaman dan mengubah persepsi peserta terhadap maggot yang sebelumnya dianggap kotor menjadi organisme bermanfaat dalam biokonversi sampah. Selain memberikan dampak lingkungan melalui pengurangan timbulan sampah, kegiatan ini juga membuka peluang ekonomi baru melalui pemanfaatan maggot dan kasgot sebagai pakan dan pupuk organik. Secara keseluruhan, program ini menunjukkan bahwa maggot farming layak dikembangkan sebagai model pengelolaan sampah organik berkelanjutan di Desa Bresela.
Penerapan Akuntansi dan Digitalisasi Marketing sebagai Upaya Peningkatan Omset Usaha di Pondok Laundry Ubud: Pengabdian Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Christina Ayu Maha Dewi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4513

Abstract

This community service activity aims to provide comprehensive training on the application of accounting through simple bookkeeping and digital marketing for the business owners of Pondok Laundry Ubud. Through field observations and interviews, it was found that the main problems faced by Pondok Laundry Ubud include a lack of knowledge in preparing financial reports and implementing effective digital marketing strategies. Therefore, this activity is expected to enhance the understanding of the business owners so that they can utilize existing potential more optimally in line with increasingly rapid developments. One of the efforts undertaken focuses on two main aspects, namely simple bookkeeping and online marketing. The results of this community service indicate that: (1) business actors are able to prepare simple bookkeeping and identify the actual financial condition of their business; (2) owners understand the importance of systematic financial recording and reporting; (3) after participating in the training, owners are able to apply bookkeeping to determine monthly profits and losses and plan financial strategies for the following period more effectively; (4) there is an increased understanding of online marketing concepts that can help them reach a wider customer base; and (5) the training equips laundry business owners with skills to utilize digital platforms more effectively for business promotion.
Co-Authors Christina Ayu Maha Dewi Dhea Fitrisia I Gst. Ayu P. Jesika Sita Devi N Ni Made Intan Kusumasari Ni Nyoman Dian Sudewi Ni Putu Dera Yanthi Nyoman Dewi Pitaloka Cahyadi