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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat Indonesia
Putu Ayu Trisna Febrianty
Universitas Pendidikan Nasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6584

Abstract

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance. The population of this study is wood crafts MSME business actors in Bali who have adopted digital strategies in the last three years. The number of samples used was 90 wood crafts MSME actors in Bali using the purposive sampling method. The analysis technique used was Path Analysis using SEM PLS. The results of the study showed that digital orientation had an effect on business sustainability performance, digital orientation had an effect on digital marketing strategies, and digital marketing strategies also had an effect on business sustainability performance. Digital marketing strategies can partially mediate the effect of digital orientation on sustainable business performance. Therefore, wood crafts MSMEs in Bali need to pay attention to and increase the intensity of implementing digital marketing strategies to improve business sustainability performance.
Pengembangan Manajemen Homestay di Ubud Dengan Membangun Inovasi Digital Melalui Sistem Informasi Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7230

Abstract

This community service project highlights the role and impact of homestay in Ubud’s tourism, with a specific focus on Gusti Homestay Ubud. The primary goal of this initiative is to develop an information system that strengthens the homestay’s presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the homestay. These efforts are expected to attract more tourists, boost the income of the homestay owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Gusti Homestay within the local tourism industry but also contributes to the economic growth of Ubud and enhances the appeal of the destination as an attractive tourist spot
Pencapaian SGDs Melalui Pengolahan Sampah di Desa Bresela Nyoman Dewi Pitaloka Cahyadi; Putu Ayu Trisna Febrianty; Ni Nyoman Dian Sudewi; I Gst. Ayu P. Jesika Sita Devi N; Ni Putu Dera Yanthi
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5257

Abstract

Sampah menjadi masalah lingkungan yang belum terpecahkan. Masyarakat pun kesulitan dalam pengolahan sampah. Pengabdian ini betujuan untuk mengedukasi masyarakat mengenai pengolahan sampah. Edukasi masyarakat dilakukan dengan memberikan sosialiasi pengolahan sampah organik dan sampah anorganik. Selain sosialisasi pengolahan sampah, pengabdian ini juga melaksanakan sosialisasi SDGs. Sehingga, adanya pengolahan sampah yang baik dapat membantu desa mencapai SDGs di kemudian hari. Keberhasilan dari kegiatan ini dilihat dari ketercapaian target jumlah peserta yaitu kehadiran sebesar minimal 75% yang terdiri dari Ibu PKK, peternak, serta pengrajin.
Co-Authors Christina Ayu Maha Dewi Dhea Fitrisia I Gst. Ayu P. Jesika Sita Devi N Ni Made Intan Kusumasari Ni Nyoman Dian Sudewi Ni Putu Dera Yanthi Nyoman Dewi Pitaloka Cahyadi