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All Journal Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Ni Made Intan Kusumasari
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6584

Abstract

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance. The population of this study is wood crafts MSME business actors in Bali who have adopted digital strategies in the last three years. The number of samples used was 90 wood crafts MSME actors in Bali using the purposive sampling method. The analysis technique used was Path Analysis using SEM PLS. The results of the study showed that digital orientation had an effect on business sustainability performance, digital orientation had an effect on digital marketing strategies, and digital marketing strategies also had an effect on business sustainability performance. Digital marketing strategies can partially mediate the effect of digital orientation on sustainable business performance. Therefore, wood crafts MSMEs in Bali need to pay attention to and increase the intensity of implementing digital marketing strategies to improve business sustainability performance.
Pengembangan Manajemen Homestay di Ubud Dengan Membangun Inovasi Digital Melalui Sistem Informasi Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7230

Abstract

This community service project highlights the role and impact of homestay in Ubud’s tourism, with a specific focus on Gusti Homestay Ubud. The primary goal of this initiative is to develop an information system that strengthens the homestay’s presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the homestay. These efforts are expected to attract more tourists, boost the income of the homestay owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Gusti Homestay within the local tourism industry but also contributes to the economic growth of Ubud and enhances the appeal of the destination as an attractive tourist spot
Pengaruh Green Accounting terhadap Corporate Social Responsibility (CSR) pada Industri Perhotelan di Bali Dhea Fitrisia; Christina Ayu Maha Dewi; Ni Made Intan Kusumasari
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2619

Abstract

Penelitian ini bertujuan untuk menganalisis dampak akuntansi hijau terhadap implementasi Corporate Social Responsibility (CSR) di sektor perhotelan di Bali. Penelitian ini didasari oleh peningkatan kesadaran perusahaan akan pentingnya menjaga keseimbangan antara aspek ekonomi, sosial, dan lingkungan dalam mendukung pembangunan yang berkelanjutan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Metode pengumpulan data dilakukan dengan wawancara, observasi, dan dokumentasi di berbagai industri perhotelan di Bali. Temuan penelitian menunjukkan bahwa penerapan akuntansi hijau mendukung perusahaan dalam mengelola biaya lingkungan dan meningkatkan efektivitas pelaksanaan program CSR. Program CSR direalisasikan melalui aktivitas pelestarian lingkungan, pengurangan sampah, penghijauan, serta pemberdayaan masyarakat di sekitarnya. Implementasi akuntansi hijau juga memberikan dampak positif bagi citra perusahaan dan kepercayaan publik. Hasil penelitian ini mengindikasikan bahwa peningkatan penerapan akuntansi hijau berhubungan dengan optimalnya pelaksanaan CSR dalam sektor perhotelan di Bali.
Peran Informasi Akuntansi Manajemen dalam Peningkatan Kompetensi SDM UMKM Kuliner di Bali Dhea Fitrisia; Putu Putri Prawitasari; Christina Ayu Maha Dewi; Ni Made Intan Kusumasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12852

Abstract

Penelitian ini bertujuan untuk menganalisis peran informasi akuntansi manajemen dalam peningkatan kompetensi sumber daya manusia (SDM) pada UMKM kuliner di Bali. Kajian ini menggunakan pendekatan studi literatur dengan menelaah berbagai sumber akademik seperti jurnal nasional dan internasional, laporan lembaga resmi, serta publikasi terkait UMKM dan akuntansi manajemen. Hasil penelitian menunjukkan bahwa penerapan informasi akuntansi manajemen memiliki pengaruh positif terhadap peningkatan kompetensi SDM UMKM kuliner. Melalui penggunaan alat analisis biaya, pengendalian anggaran, serta evaluasi kinerja berbasis data, pelaku usaha menjadi lebih terampil dalam mengelola keuangan dan merancang strategi bisnis. Namun, penelitian ini juga menemukan adanya hambatan seperti rendahnya literasi akuntansi dan keuangan, terbatasnya pemanfaatan teknologi digital, serta kurangnya pelatihan berkelanjutan bagi pelaku UMKM. Faktor-faktor tersebut menjadi tantangan utama dalam penerapan akuntansi manajemen secara optimal. Melalui peningkatan literasi dan kemampuan manajerial SDM, UMKM kuliner di Bali diharapkan mampu memperkuat daya saing dan berkontribusi secara berkelanjutan terhadap perekonomian daerah.
Analisis Perilaku Quiet Quitting sebagai Respons terhadap Burnout dan Kepemimpinan di Tempat Kerja: Studi Kasus Perilaku Quiet Quitting di Tempat Kerja Christina Ayu Maha Dewi; Madek Jeani Purnama; Dhea Fitrisia; Ni Made Intan Kusumasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12853

Abstract

Fenomena quiet quitting atau pengunduran diri secara diam-diam menjadi isu yang semakin banyak terjadi di lingkungan kerja modern. Fenomena ini muncul ketika karyawan tetap berada di tempat kerja, namun mengurangi keterlibatan dan komitmen terhadap tugasnya. Kondisi tersebut sering kali dipicu oleh tingkat burnout yang tinggi akibat beban kerja berlebihan, tekanan psikologis, dan kurangnya dukungan dari pimpinan. Penelitian ini bertujuan untuk menganalisis hubungan antara burnout dan quiet quitting serta menelaah peran kepemimpinan transformasional dalam meminimalisasi dampak negatif dari kelelahan kerja. Metode penelitian yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif, melalui penelusuran dan analisis berbagai sumber ilmiah nasional maupun internasional. Hasil penelitian menunjukkan bahwa burnout memiliki pengaruh signifikan terhadap munculnya perilaku quiet quitting, di mana individu yang mengalami kelelahan emosional, depersonalisasi, dan penurunan pencapaian pribadi cenderung menurunkan kinerja serta keterlibatan dalam organisasi. Namun, gaya kepemimpinan transformasional dapat menjadi faktor protektif yang efektif karena mampu memberikan motivasi, perhatian individual, dan inspirasi kepada karyawan. Penelitian ini menegaskan bahwa peningkatan kesejahteraan psikologis dan penerapan gaya kepemimpinan yang empatik merupakan langkah penting untuk mencegah quiet quitting dan meningkatkan keberlanjutan kinerja organisasi.
Penerapan Akuntansi dan Digitalisasi Marketing sebagai Upaya Peningkatan Omset Usaha di Pondok Laundry Ubud: Pengabdian Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Christina Ayu Maha Dewi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4513

Abstract

This community service activity aims to provide comprehensive training on the application of accounting through simple bookkeeping and digital marketing for the business owners of Pondok Laundry Ubud. Through field observations and interviews, it was found that the main problems faced by Pondok Laundry Ubud include a lack of knowledge in preparing financial reports and implementing effective digital marketing strategies. Therefore, this activity is expected to enhance the understanding of the business owners so that they can utilize existing potential more optimally in line with increasingly rapid developments. One of the efforts undertaken focuses on two main aspects, namely simple bookkeeping and online marketing. The results of this community service indicate that: (1) business actors are able to prepare simple bookkeeping and identify the actual financial condition of their business; (2) owners understand the importance of systematic financial recording and reporting; (3) after participating in the training, owners are able to apply bookkeeping to determine monthly profits and losses and plan financial strategies for the following period more effectively; (4) there is an increased understanding of online marketing concepts that can help them reach a wider customer base; and (5) the training equips laundry business owners with skills to utilize digital platforms more effectively for business promotion.
Co-Authors Christina Ayu Maha Dewi Dhea Fitrisia Dhea Fitrisia I Gst. Ayu P. Jesika Sita Devi N Madek Jeani Purnama Ni Putu Dera Yanthi Putu Ayu Trisna Febrianty Putu Putri Prawitasari