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Indonesian Gen Z in Travel Information Search: A Qualitative Study Using the Uses and Gratifications Theory Ni Putu Dhanan Kumaradewi M; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5275

Abstract

This study provides exploratory insight into how Generation Z users search for travel information on TikTok, interpreted through the lens of the Uses and Gratifications Theory (UGT). Using a qualitative phenomenological design, data were gathered through in-depth interviews with five female respondents aged 20–29 from major Indonesian cities. Thematic analysis with NVivo 15 identified four interconnected gratification dimensions: affective gratification, social gratification, cognitive-credibility gratification, and cognitive-efficiency gratification. These findings reveal that TikTok functions not merely as an entertainment platform but as an algorithmically mediated information ecosystem that blends emotion, trust, and efficiency in digital discovery. From a theoretical perspective, the study contributes to the contextual application of UGT by introducing the exploratory concept of Algorithmically Mediated Gratification (AMG). Practically, the findings offer actionable insights for business owners and tourism marketers by designing authentic, visually compelling, and interactive short-form content, collaborating with credible micro-influencers, and maintaining consistency across digital platforms to enhance user trust and engagement.
The role of risk management on HR team effectiveness: The moderating effect of leadership style Ni Wayan Lasmi; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik; Komang Widhya Sedana Putra P
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.864

Abstract

The fast-changing business landscape poses challenges for Human Resource (HR) teams in Small and Medium Enterprises (SMEs) in terms of risk and performance and maintaining stability in uncertain times. Continuity and team performance depend on effective risk management. Managing risks in the literature has involved HR teams with performance and operational continuity in the business with little or no citations on the HR leadership style, which has been the primary focus of this study. This gap in understanding limits the extent to which businesses can help HR teams improve their operational performance. This study attempts to fill this gap by measuring the effect of risk management on the effectiveness of HR teams and how leadership affects this relationship. For this purpose, a quantitative survey research based on PLS-SEM was conducted on 200 HR employees and Balinese frontline operational workers in SMEs in teams oriented toward the collection of PLS-SEM data in specified domains of operational risk management. The data was collected by means of a survey employing standardized questionnaires and analyzed through focused area PLS-SEM and customized bootstrapping techniques for testing moderation through interaction terms. The results showed that the effectiveness of HR teams can be significantly enhanced through the adoption of appropriate risk management strategies. Furthermore, leadership styles that are more active in a hierarchy not only directly increase team performance but also strengthen the impact of risk management. This integration of perspectives demonstrates the practical applicability of the Resource-Based View alongside Contingency Theory: the context of leadership and organizational resources shapes team output. Looking ahead, the extension of this research could focus on longitudinal designs, additional organizational culture, and employee motivation variables for moderation or mediation, and research on a context larger than SMEs to test the breadth of this conclusion.