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All Journal Teaching English and Language Learning English Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Ayattullah Muhaddis Azim
Universitas Maritim Raja Ali Haji
Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Penerapan Teknologi Informasi dalam Pemasaran Digital pada UMKM di Tanjung Sebauk : Dampak terhadap Peningkatan Daya Saing dan Inovasi Produk Afrija Khoirun Nissa; Aulia Firda Rahmadani; Ayattullah Muhaddis Azim; Bayu Setiawan; Hamidah Hamidah; Jelica Rosyiana Silalahi; Lia Safitriani; Muhammad Rangga Pranama Putra; Resa Ristalia; Yohani Natalia Simanulang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8376

Abstract

This study aims to analyze the application of information technology in digital marketing in Micro, Small, and Medium Enterprises (MSMEs) in Tanjung Sebauk. The background of this study is based on the fact that although local MSMEs have begun to utilize social media and digital technology, their use is still limited to the basic level and is not yet optimal. This research also uses a qualitative method with a descriptive phenomenological approach, through interviews, observation, and documentation of MSME actors in the region. The results of this study show that social media such as WhatsApp and Instagram have indeed been used as promotional tools, but have not been utilized strategically. The adoption rate of e-commerce is also still very low, with only a small number of MSME actors trying to market their products through online platforms. In addition, the digital marketing strategies implemented are still reactive, unplanned, and lack consistency in building brand image. In this case, it can be concluded that MSMEs in Tanjung Sebauk have great potential to grow through the use of digital technology, but they still need to improve their digital literacy, receive ongoing assistance, and develop more structured marketing plans in order to compete in a wider market and, of course, become better known to the outside community.
CHARACTERISTIC OF LINGUISTIC LANDSCAPE: A CASE STUDY OF HIGH EDUCATION SCHOOL IN TANJUNGPINANG Abdu Rahmansah; Abrar Octavirandra Anjaru; Ayattullah Muhaddis Azim; Eki Pauziansah; Muhammad Arsy; Timoti Meilando; Nana Raihana Askurny
Teaching English and Language Learning English Journal Vol. 5 No. 2 (2025): July
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/telle.v5i2.8438

Abstract

Landscape linguistics is a part of sociolinguistics that discusses how language is used and displayed in public places, and how it can indicate cultural identity, power relations, and communication purposes. This study aims to identify the linguistic characteristics found on boards and signs in the higher school environment in Tanjungpinang, and Tanjungpinang is known to have a strong Malay culture. The focus of this research includes language and phrase structure, layout and communication function of the linguistic signs found. This research uses qualitative description method with data collection techniques in the form of observation, documentation and note-taking. Documentation is done by taking photos as the main tool, then further analyzed based on language version (monolingual, bilingual, and multilingual). The results showed that most of the advertisements were bilingual, namely with Indonesian - English and on the intitution signage it showed that most were bilingual by using Indonesian = Malay. This study concludes that the linguistic landscape in the high school environment in Tanjungpinang reflects the existence of multilingualism and identity representation in the educational public space at the high school in Tanjungpinang.
Co-Authors Abdu Rahmansah Abrar Octavirandra Anjaru Afrija Khoirun Nissa Aulia Firda Rahmadani Bayu Setiawan Eki Pauziansah Hamidah Hamidah Jelica Rosyiana Silalahi Lia Safitriani Muhammad Arsy Muhammad Rangga Pranama Putra Nana Raihana Askurny Resa Ristalia Timoti Meilando Yohani Natalia Simanulang