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All Journal Abdimas Singkerru Journey: Journal of English Language and Pedagogy
Tenri Ampareng
Politeknik Dewantara
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategies for Increasing Acceptance of English as a Foreign Language in Higher Education Environments Sri Rahayu; Tenri Ampareng
Journey: Journal of English Language and Pedagogy Vol. 8 No. 1 (2025): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i1.1183

Abstract

This study examines strategies to increase English language acceptance in Indonesian universities, considering the importance of English proficiency in the global academic context. Through a qualitative approach with a literature study method, this study analyzes various literature and previous research results to identify challenges and solutions in increasing English acceptance. The results show that the English language acceptance rate among students is still not optimal, with the main obstacles being high language anxiety and low intrinsic motivation. Factors that affect English language acceptance include psychological aspects such as self-efficacy and anxiety, as well as external factors such as the quality of the learning environment and institutional support. This research proposes a comprehensive development strategy that integrates modern pedagogical approaches, such as project-based learning and Content and Language Integrated Learning (CLIL), with the support of learning technology. Mentoring programs and peer support groups have proven to be effective in creating a supportive learning environment. The evaluation of the implementation of the strategy showed a gradual increase in English language acceptance, characterized by a decrease in the level of language anxiety and an increase in student participation in learning activities. These findings make a significant contribution to the development of English learning programs in higher education that are more effective and sustainable.
Pemanfaatan Smartphone untuk Strategi Pemasaran Digital yang Efektif bagi Pelaku UMKM di Lembang Angin-Angin Risda Mustakim; M. Ishak Ishak; Tenri Ampareng; Nabila Febriyanti; Nur Aqidah; Erin Savitri Gawing; Erin Savitri Gawing Jaya; Nur Azizah Jaya; Ariani Amri; Ricky Gazali
Abdimas Singkerru Vol. 5 No. 2 (2025)
Publisher : Akademi Teknologi Industri Dewantara Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59563/singkerru.v5i2.315

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku UMKM—khususnya ibu-ibu pelaku usaha mikro - dalam memanfaatkan smartphone sebagai strategi pemasaran digital yang lebih efektif di Lembang Angin-Angin, Kabupaten Toraja Utara. Permasalahan awal yang ditemukan meliputi promosi yang masih dominan dari mulut ke mulut, penggunaan WhatsApp pribadi dan Facebook secara terbatas, belum tersedianya katalog produk, kualitas dokumentasi foto/video yang kurang menarik, caption promosi yang belum persuasif, serta pengelolaan respons pelanggan yang belum sistematis. Metode pelaksanaan dilakukan secara partisipatif melalui observasi awal dan audit sederhana kanal digital, pelatihan berbasis praktik (hands-on) terkait penguatan identitas usaha, optimalisasi WhatsApp Business (profil, katalog, label pelanggan, balasan cepat), pembuatan konten foto/video menggunakan smartphone, penyusunan caption dengan call-to-action, serta pendampingan (coaching clinic) dan monitoring–evaluasi. Hasil kegiatan menunjukkan adanya perbaikan kesiapan kanal digital UMKM, peningkatan kualitas konten promosi, dan komunikasi pelanggan yang lebih tertata. Peserta mulai lebih rutin melakukan promosi melalui status WhatsApp dan media sosial, serta menunjukkan peningkatan interaksi pelanggan berupa bertambahnya pesan masuk/pertanyaan produk. Temuan ini menegaskan bahwa pelatihan praktis berbasis smartphone disertai pendampingan efektif sebagai langkah awal memperluas jangkauan pasar dan meningkatkan daya saing UMKM di Toraja Utara.
Co-Authors Ariani Amri Erin Savitri Gawing Erin Savitri Gawing Jaya M. Ishak Ishak Nabila Febriyanti Nur Aqidah Nur Azizah Jaya Ricky Gazali Risda Mustakim Sri Rahayu