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All Journal Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Creative Business Jurnal Ekonomi, Manajemen, Akuntansi
Elvera Elvera
Universitas Lembah Dempo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Marketing, Attractions, and Services as Drivers of Tourist Satisfaction and Loyalty: Evidence from Mount Dempo, South Sumatra Elvera Elvera; Diah Natalisa; Sastra Mico; Nisa Rahmaniyah Utami
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3719

Abstract

This study examines the effects of digital marketing, tourist attractions, and tourism services on tourist satisfaction, loyalty, and word of mouth, with brand trust as a mediating variable. A survey of 255 visitors to Mount Dempo, South Sumatra, was conducted using a quantitative approach and analyzed with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that digital marketing, attractions, and services significantly influence brand trust and satisfaction, which in turn drive loyalty and positive word of mouth. Furthermore, brand trust mediates the relationship between the three exogenous variables and the outcome variables, highlighting its strategic role in building long-term tourist loyalty. These findings support the Expectancy–Disconfirmation Theory, emphasizing the importance of aligning digital narratives with on-site experiences. The study contributes to both theory and practice by demonstrating the integrated role of digital promotion, attraction development, and service quality in fostering trust-based sustainable tourism. Keywords: Digital marketing, tourist attractions, tourism services, brand trust, satisfaction, loyalty, word of mouth, SEM-PLS
Pengaruh Strategi Digital Marketing, Electronic Word of Mouth, dan Kualitas Konten Digital terhadap Keputusan Pembelian melalui Brand Awareness pada Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Pagar Alam Jenni Shandiyah; Elvera Elvera; Ahmad Feriyansyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7625

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, yet many local businesses have not been able to optimize digital channels to drive consumer purchase decisions. This study aims to analyze the effect of digital marketing strategy, electronic word of mouth (E-WOM), and digital content quality on purchase decisions, with Brand Awareness as a mediating variable, among MSMEs in Pagar Alam City. This research uses a quantitative causal-associative approach. The population consists of 1,010 registered MSMEs, and a sample of 287 respondents was determined using the Slovin formula with proportional stratified random sampling. Data were collected through structured questionnaires using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that digital marketing strategy, E-WOM, and digital content quality significantly influence Brand Awareness, and Brand Awareness significantly influences purchase decisions. Digital content quality does not directly affect purchase decisions but is fully mediated by Brand Awareness, while Brand Awareness partially mediates the effect of digital marketing strategy and E-WOM. The findings imply that MSMEs should build Brand Awareness as a long-term strategic asset to strengthen consumer purchase decisions in the digital era.
Pengaruh Profitabilitas, Modal Kerja, dan Leverage terhadap Financial Distress melalui Likuiditas pada Perusahaan Sub Sektor Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia Tahun 2022–2024 Nabila Zakia; Elvera Elvera; Ahmad Feriyansyah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.21297

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas, modal kerja, dan leverage terhadap financial distress dengan likuiditas sebagai variabel intervening pada perusahaan sub sektor tekstil dan garmen yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022–2024. Penelitian ini dilatarbelakangi oleh meningkatnya risiko financial distress pada industri tekstil dan garmen akibat tekanan ekonomi pascapandemi, persaingan produk impor, tingginya biaya operasional, serta fluktuasi kinerja keuangan perusahaan. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan perusahaan sub sektor tekstil dan garmen yang terdaftar di Bursa Efek Indonesia. Teknik pengambilan sampel menggunakan purposive sampling berdasarkan kriteria yang telah ditetapkan. Variabel independen meliputi profitabilitas, modal kerja, dan leverage, sedangkan variabel dependen adalah financial distress dengan likuiditas sebagai variabel intervening. Analisis data direncanakan menggunakan analisis jalur (path analysis) melalui Structural Equation Modeling (SEM) atau uji mediasi untuk menguji pengaruh langsung maupun tidak langsung antarvariabel. Hasil penelitian diharapkan dapat memberikan bukti empiris mengenai peran likuiditas dalam memediasi pengaruh profitabilitas, modal kerja, dan leverage terhadap financial distress. Selain itu, penelitian ini diharapkan dapat menjadi referensi bagi perusahaan dalam meningkatkan kesehatan keuangan, membantu investor dalam pengambilan keputusan investasi, serta memberikan kontribusi bagi pengembangan kajian manajemen keuangan, khususnya terkait prediksi financial distress pada perusahaan sektor tekstil dan garmen
Co-Authors Ahmad Feriyansyah Diah Natalisa Jenni Shandiyah Nabila Zakia Sastra Mico