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All Journal Sketsa Bisnis Journal of Governance Risk Management Compliance and Sustainability Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Billy Purwocaroko Noeringtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Encouraging Environmental Stewardship Among Business Students: A Design Thinking Exploration Noeringtyas, Billy Purwocaroko; Kurniasih, Mima
Journal of Governance Risk Management Compliance and Sustainability Vol. 5 No. 2 (2025): October Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jgrcs.v5i2.3648

Abstract

This study addresses a critical gap in business education where traditional methods often fail to translate theoretical knowledge of sustainability into a deep, action-oriented commitment to environmental stewardship. The WEF Report on Jobs of the Future 2025 highlights the urgent need for a workforce equipped with green skills, yet business students frequently lack the practical tools to integrate environmental responsibility into their professional lives. This paper explores the Design Thinking framework as an innovative pedagogical tool to bridge this divide. Employing a qualitative action research design, we engaged a cohort of business students in a hands-on Design Thinking intervention. Data collected through observations, participant feedback, and prototype ideas generated by participants. The findings demonstrate that Design Thinking(DT) is a highly effective methodology for cultivating a tangible sense of stewardship and developing the critical skills demanded by the future economy. This empathy-driven process leads to changes in students' perceptions and attitudes, directly fostering the core competencies needed for green skills. The structured process empowered students to move from passive learning to proactive problem-solving, resulting in the development of creative and actionable prototypes for real-world environmental challenges. This research offers a practical model for business schools seeking to integrate sustainability more meaningfully into their curricula. While the study's scope is limited to a single group, it provides a strong foundation for future research into experiential learning methods that cultivate responsible business leaders.
Assessing the Effectiveness of Design Thinking to Foster Green Entrepreneurship Among Students: A Case Study in Mangrove Ecotourism Kurniasih, Mima; Purwocaroko Noeringtyas, Billy
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/zm6kwq39

Abstract

Introduction; Environmental issues in coastal areas, such as the reduction of mangrove forest area in Pesisir Timur Surabaya (PAMURBAYA), are driven by urban development and pose threats to human activities. This environmental challenge has sparked interest in entrepreneurship as a means to develop innovative and sustainable solutions. Increasing youth participation is seen as essential to balancing economic, social, and environmental benefits. Method; This study explores the effectiveness of Design Thinking in fostering a green entrepreneurial attitude among youth. The research focused specifically on business administration students participating in Design Thinking activities held at the mangrove ecotourism site in Gunung Anyar, Surabaya. A thematic analysis was conducted on the findings alongside a review of current literature to gain a deeper understanding. Results; The study found that the Design Thinking process successfully encouraged students to shift their mindset, enabling them to identify environmental problems as business opportunities. Students generated innovative, sustainability-oriented ideas, reflecting a change in attitude toward green entrepreneurship. Conclusion; This study contributes theoretically by demonstrating that Design Thinking can act as a catalyst for green entrepreneurship practices. Practically, it suggests integrating Design Thinking workshops into entrepreneurship courses to stimulate youth-led green business initiatives.
Affiliate Marketing Strategies for Effective Product Promotion in the Digital Era: Literature Review Lidya Veronica Christy Rihidima; Mima Kurniasih; Billy Purwocaroko Noeringtyas; Selvi Permata Groda; Muazila Norisnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8753

Abstract

This study aims to analyze how affiliate marketing contributes to the effectiveness of product promotion in the digital era. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from 15 relevant peer-reviewed articles published in recent years. The analysis highlights four key strategies that influence the success of affiliate marketing: information quality, subjective knowledge, interactivity, and affiliate characteristics. Results show that high-quality information builds consumer trust, while subjective knowledge helps affiliates deliver persuasive messages. Interactivity, especially through live streaming and two-way communication, enhances audience engagement. Furthermore, emotional expression, credibility, and authenticity of affiliates significantly influence consumers' purchasing decisions. The study concludes that affiliate marketing is a cost-effective promotional strategy that enhances product visibility and purchase intention through trusted intermediaries. These findings provide important implications for businesses to develop more strategic, data-driven affiliate marketing campaigns.
Co-Authors Lidya Veronica Christy Rihidima Mima Kurniasih Norisnita, Muazila Selvi Permata Groda