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All Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Pengabdian Masyarakat Indonesia
Sarmin Sarmin
Sekolah Tinggi Ilmu Ekonomi Ekadharma Indonesia
Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Content Marketing dan Harga Flash Sale Terhadap Keputusan Pembelian Tiktok Shop: Studi Kasus Mahasiswa Manajemen Perguruan Tinggi Swasta di Cikarang Sarmin Sarmin; Soedjatmoko Soedjatmoko; Muhammad Arif Febrianto; Muhamad Daman Ardian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10625

Abstract

This research is titled "The Influence of Content marketingand Flash sale Prices on Purchase Decisions at TikTok Shop on Management Students in Cikarang". The background of this research is the rise of TikTokShop, which uses content marketingtactics and flash sale pricing. However, there is still little research done on how these tactics affect consumer choices, especially among college students who should be aware of these marketing tactics. The purpose of this study is to analyze the partial and simultaneous influence of these two factors. Using purposive sampling techniques, 380 Management students who used TikTokShop were given an online questionnaire as part of a quantitative research approach. The study's findings show that the price of flash sales and content marketingsignificantly influences consumer purchasing decisions, either partially or simultaneously. These two variables influenced 25.4% of purchase decisions, while other factors influenced 74.6%, with an R2 value of 0.254. With a t-value of 6.286, content marketingemerged as the most significant variable, suggesting that content marketingis more successful than flash sales in attracting purchase interest. Businesses looking to optimize their TikTokShop content marketingstrategy can use these findings as a guide.
Seminar Strategi Inovatif Menghadapi Persaingan Dunia Kerja Siswa SMK Al-Ishlah Sarmin Sarmin; Soedjatmoko Soedjatmoko; Ahmad Fauzi; Nurul Toyyibatun Hasanah; Toyib Toyib; Zubair Awali; Diana Novita
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6479

Abstract

In today's competitive digital era, an individual's success is not only determined by technical skills but also by the ability to build relationships (networking), manage time effectively (time management), and create a strong personal image (personal branding). This seminar activity was conducted on Saturday, October 25, 2025, at SMK Al-Ishlah North Cikarang. The participants of this seminar were 41 students from grades X and XI. In this activity, participants were given a pretest and posttest to measure their understanding and feedback to assess the success of the seminar event. After receiving the pretest, participants were provided with material on innovative strategies for facing competition in the job market, namely Networking, Time Management, and Personal Branding. Based on the data from the pretest and posttest, the average participant showed an increase in understanding of 72.69%.The community service team hopes that the students of SMK Al Ishlah will be able to more easily face the competition in the job market and achieve their aspirations in the future.
Co-Authors Ahmad Fauzi Diana Novita Muhamad Daman Ardian Muhammad Arif Febrianto Nurul Toyyibatun Hasanah Soedjatmoko Soedjatmoko Toyib Toyib Zubair Awali