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Zubair Awali
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Seminar Strategi Inovatif Menghadapi Persaingan Dunia Kerja Siswa SMK Al-Ishlah Sarmin Sarmin; Soedjatmoko Soedjatmoko; Ahmad Fauzi; Nurul Toyyibatun Hasanah; Toyib Toyib; Zubair Awali; Diana Novita
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6479

Abstract

In today's competitive digital era, an individual's success is not only determined by technical skills but also by the ability to build relationships (networking), manage time effectively (time management), and create a strong personal image (personal branding). This seminar activity was conducted on Saturday, October 25, 2025, at SMK Al-Ishlah North Cikarang. The participants of this seminar were 41 students from grades X and XI. In this activity, participants were given a pretest and posttest to measure their understanding and feedback to assess the success of the seminar event. After receiving the pretest, participants were provided with material on innovative strategies for facing competition in the job market, namely Networking, Time Management, and Personal Branding. Based on the data from the pretest and posttest, the average participant showed an increase in understanding of 72.69%.The community service team hopes that the students of SMK Al Ishlah will be able to more easily face the competition in the job market and achieve their aspirations in the future.
Pendampingan Digital Marketing dan Penguatan Brand Awareness pada UMKM Maraka Ecoprint Sarmin Sarmin; Ririn Uke Saraswati; Asep Purnomo; Zubair Awali; Naufal Ramadhan; Dea Natasya Silva Balqis; Femelia Retno Utami; Widya Kristianti; Wulan Permatasari
Jurnal Insan Pengabdian Indonesia Vol. 4 No. 3 (2026): September : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v4i3.1050

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, yet they still face various challenges in business development, particularly in digital marketing and brand strengthening. Maraka Ecoprint is an MSME engaged in fashion and handicrafts based on the ecoprint technique, located in Bekasi Regency. This study aims to analyze the business condition of Maraka Ecoprint using the Business Model Canvas (BMC) and SWOT Analysis approaches, as well as to implement business development strategies through digital marketing. The research method employed is descriptive qualitative, utilizing observation, interviews, documentation, and direct assistance over a two-month period. The results indicate that the strategies implemented include updating the company profile, activating social media, optimizing e-commerce platforms, registering the business location on Google Maps, creating promotional banners, and organizing ecoprint workshops. These strategies successfully enhanced business visibility, strengthened brand awareness, reactivated digital marketing channels, and increased social media followers. This assistance program has had a positive impact on the development of Maraka Ecoprint’s business and can serve as a model for MSME development based on digital marketing. 
Co-Authors Ahmad Fauzi Asep Purnomo Dea Natasya Silva Balqis Diana Novita Femelia Retno Utami Naufal Ramadhan Nurul Toyyibatun Hasanah Ririn Uke Saraswati Sarmin Sarmin Soedjatmoko Soedjatmoko Toyib Toyib Widya Kristianti Wulan Permatasari