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All Journal International Journal of Management Science and Information Technology (IJMSIT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Pengabdian Masyarakat Indonesia
Soedjatmoko Soedjatmoko
Sekolah Tinggi Ilmu Ekonomi Ekadharma Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Seminar Strategi Inovatif Menghadapi Persaingan Dunia Kerja Siswa SMK Al-Ishlah Sarmin Sarmin; Soedjatmoko Soedjatmoko; Ahmad Fauzi; Nurul Toyyibatun Hasanah; Toyib Toyib; Zubair Awali; Diana Novita
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6479

Abstract

In today's competitive digital era, an individual's success is not only determined by technical skills but also by the ability to build relationships (networking), manage time effectively (time management), and create a strong personal image (personal branding). This seminar activity was conducted on Saturday, October 25, 2025, at SMK Al-Ishlah North Cikarang. The participants of this seminar were 41 students from grades X and XI. In this activity, participants were given a pretest and posttest to measure their understanding and feedback to assess the success of the seminar event. After receiving the pretest, participants were provided with material on innovative strategies for facing competition in the job market, namely Networking, Time Management, and Personal Branding. Based on the data from the pretest and posttest, the average participant showed an increase in understanding of 72.69%.The community service team hopes that the students of SMK Al Ishlah will be able to more easily face the competition in the job market and achieve their aspirations in the future.
Peran Kepuasan Kerja Sebagai Intervening pada Hubungan Work-Life Balance dan Lingkungan Kerja Terhadap Loyalitas Karyawan di PT XYZ Sarmin Sarmin; Soedjatmoko Soedjatmoko; Aji Wuryoko; Pika Dwi Marliana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11492

Abstract

This study aims to examine the role of work–life balance and the work environment in shaping employee loyalty, with job satisfaction acting as a mediating variable, at PT XYZ operating in the aviation industry. A quantitative approach with an associative research design was employed. Data were collected through a structured questionnaire distributed to employees and subsequently analyzed using multiple linear regression and path analysis to assess both direct and indirect relationships among the variables. The analysis results show that WLB and the work environment have been proven to have a significant and positive influence on job satisfaction. Meanwhile, both variables also have a positive and significant impact on employee loyalty. The findings of the path analysis revealed that job satisfaction functions as an intervening variable in the relationship between WLB and employee loyalty, where the indirect effect through job satisfaction (0.356) is greater than the direct effect (0.264). A similar pattern was also found in the relationship between the work environment and employee loyalty, with an indirect effect of 0.284 exceeding the direct effect of 0.121. These results indicate that job satisfaction has a strategic role in strengthening employee loyalty.
Pengaruh Content Marketing dan Harga Flash Sale Terhadap Keputusan Pembelian Tiktok Shop: Studi Kasus Mahasiswa Manajemen Perguruan Tinggi Swasta di Cikarang Sarmin Sarmin; Soedjatmoko Soedjatmoko; Muhammad Arif Febrianto; Muhamad Daman Ardian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10625

Abstract

This research is titled "The Influence of Content marketingand Flash sale Prices on Purchase Decisions at TikTok Shop on Management Students in Cikarang". The background of this research is the rise of TikTokShop, which uses content marketingtactics and flash sale pricing. However, there is still little research done on how these tactics affect consumer choices, especially among college students who should be aware of these marketing tactics. The purpose of this study is to analyze the partial and simultaneous influence of these two factors. Using purposive sampling techniques, 380 Management students who used TikTokShop were given an online questionnaire as part of a quantitative research approach. The study's findings show that the price of flash sales and content marketingsignificantly influences consumer purchasing decisions, either partially or simultaneously. These two variables influenced 25.4% of purchase decisions, while other factors influenced 74.6%, with an R2 value of 0.254. With a t-value of 6.286, content marketingemerged as the most significant variable, suggesting that content marketingis more successful than flash sales in attracting purchase interest. Businesses looking to optimize their TikTokShop content marketingstrategy can use these findings as a guide.
The Influence of Leadership Style and Job Characteristics on Employee Performance of Sritina Primary Inpatient Clinic Ririn Uke Saraswati; Soedjatmoko Soedjatmoko; Suripto Moh. Zulkifli; Fenika Bunga Prawida Suwanto
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3592

Abstract

The purpose of this study is to investigate the partial and simultaneous effects of leadership style and job characteristics on employee performance. The high number of employee turnover at Sritina Inpatient Primary Clinic indicates that there is a problem with employee performance. This study collected data through questionnaires and used a quantitative associative analysis approach. The questionnaire was given to 56 respondents with validity, reliability, and normality tests used to process the data.  Data analysis using multiple linear regression analysis, test, partial t test, and simultaneous f test. The results showed that the results of the t test (partial) leadership style had no impact on employee performance, the significance value of 0.381 was greater than 0.05, and the effect of t count 0.884 was less than t table 2.005. Job characteristics have no effect on employee performance with a significance value of 0.449> 0.05 and the effect of t count -0.762 < t table 2.005. However, the findings of the F test simultaneously show that leadership style and job characteristics have a significant and positive effect on employee performance, with a significant value of 0.00 < 0.05, and the impact of F count 10.989 is greater than F table 3.17. This research shows that employees of Sritina Primary Inpatient Clinic can significantly improve their performance by applying effective leadership styles and good job characteristics.
Pengaruh Content Marketing dan Harga Flash Sale Terhadap Keputusan Pembelian Tiktok Shop: Studi Kasus Mahasiswa Manajemen Perguruan Tinggi Swasta di Cikarang Sarmin Sarmin; Soedjatmoko Soedjatmoko; Muhammad Arif Febrianto; Muhamad Daman Ardian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10625

Abstract

This research is titled "The Influence of Content marketingand Flash sale Prices on Purchase Decisions at TikTok Shop on Management Students in Cikarang". The background of this research is the rise of TikTokShop, which uses content marketingtactics and flash sale pricing. However, there is still little research done on how these tactics affect consumer choices, especially among college students who should be aware of these marketing tactics. The purpose of this study is to analyze the partial and simultaneous influence of these two factors. Using purposive sampling techniques, 380 Management students who used TikTokShop were given an online questionnaire as part of a quantitative research approach. The study's findings show that the price of flash sales and content marketingsignificantly influences consumer purchasing decisions, either partially or simultaneously. These two variables influenced 25.4% of purchase decisions, while other factors influenced 74.6%, with an R2 value of 0.254. With a t-value of 6.286, content marketingemerged as the most significant variable, suggesting that content marketingis more successful than flash sales in attracting purchase interest. Businesses looking to optimize their TikTokShop content marketingstrategy can use these findings as a guide.
Co-Authors Ahmad Fauzi Aji Wuryoko Diana Novita Fenika Bunga Prawida Suwanto Muhamad Daman Ardian Muhammad Arif Febrianto Nurul Toyyibatun Hasanah Pika Dwi Marliana Ririn Uke Saraswati Sarmin Sarmin Suripto Moh. Zulkifli Toyib Toyib Zubair Awali