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All Journal Civitas Consecratio: Journal of Community Service and Empowerment KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Bagus Fahmi Maarif
Universitas Pancasakti Tegal
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kapasitas UMKM Kreatif melalui Pelatihan Pembuatan Souvenir Khas Wisata Yamansari, Kabupaten Tegal Yoga Prihatin; Nadya Shafira Salsabilla; Nur Tulus Ujianto; Bagus Fahmi Maarif; Sandi Yudha Pradana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 1 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i1.9950

Abstract

Creative micro, small, and medium enterprises (MSMEs) play an important role in supporting local economic development, particularly in tourism areas. Yamansari Village, Tegal Regency, has tourism potential that can be developed through distinctive local souvenir products. However, local MSMEs face several challenges, including limited production skills, lack of design innovation, and insufficient understanding of product quality and marketing. This community service program aims to enhance the capacity of creative MSMEs through training in the production of Yamansari tourism souvenirs with economic value and competitiveness. The implementation method includes identifying MSME needs, preparing training materials, conducting participatory training sessions, and providing mentoring and evaluation. The training focuses on improving technical skills in souvenir production, developing design creativity based on local wisdom, and introducing basic packaging and marketing strategies. The results show an increase in participants’ knowledge, skills, and motivation to produce more diverse and attractive souvenir products. The implications of this program include opportunities to increase MSME income and strengthen the tourism identity of Yamansari Village through the sustainable development of distinctive souvenir products.  
Building a Sustainable Future through Sungai Space Tourism in Yamansari Village, Tegal Yoga Prihatin; Okky Hendra Hermawan; Nur Tulus Ujianto; Nadya Shafira Salsabilla; Bagus Fahmi Maarif
Civitas Consecratio: Journal of Community Service and Empowerment Vol 6 No 1 (2026): Civitas Consecratio
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v6i1.5607

Abstract

This community service program focuses on the development of sustainable "Sungai Space" tourism in Yamansari Village, Tegal. While the village possesses significant natural potential, it faces multidimensional constraints. The main problems include limited supporting infrastructure, low knowledge of modern tourism management, minimal English language skills, restricted utilization of information technology, and a weak understanding of the local economy. The program aims to empower the community through a multidisciplinary approach that integrates infrastructure improvement, English language training, digital technology utilization, and strengthening the creative economy. The method used is Participatory Action Research (PAR), actively involving the community in every stage, from planning and implementation to evaluation. The program was implemented over four months, involving 25 participants from various community elements. Intensive training was provided in English for tourism, digital marketing, business management, and promotional website creation. Data was collected through in-depth interviews, FGDs, participatory observation, questionnaires, and documentation. The program's results show a significant improvement in English communication skills, digital competencies, and understanding of sustainable tourism management. The community successfully developed a website design and promotional social media, implemented an online booking system, and increased participation in the planning and maintenance of infrastructure. The PAR approach proved effective in creating contextual and sustainable solutions by fostering a sense of ownership and collective responsibility. This program has successfully laid a strong foundation for transforming Yamansari Village into a professional and competitive community-based tourist destination. Program sustainability is recommended through continuous training and the development of strategic partnerships with external parties for funding, technology transfer, and market expansion. Keywords: Sungai Space Tourism, Community Empowerment, Sustainable Development, Yamansari Village
Co-Authors Nadya Shafira Salsabilla Nur Tulus Ujianto Okky Hendra Hermawan Sandi Yudha Pradana Yoga Prihatin