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All Journal Al Ishlah Jurnal Pendidikan International Journal of Educational Narratives
Waewalee Waewchimplee
Nakhon Ratchasima Rajabhat University
Education Languange, Linguistic, Communication & Media Mathematics Other

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The Impact of School Principals’ Managerial Competence and Customer Relationship Management on Educational Service Quality in Primary Schools Sigit Rudiyanto; Widya Kusumaningsih; Nurkolis Nurkolis; Waewalee Waewchimplee
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 4 (2025): DECEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i4.7407

Abstract

Improving the quality of educational services is essential for ensuring institutional effectiveness and stakeholder satisfaction. However, few studies have explored the combined impact of school leadership and stakeholder engagement—particularly in primary education contexts. This study aims to examine the influence of school principals’ managerial skills and customer relationship management (CRM) on the quality of educational services in public elementary schools. A quantitative, correlational survey design was employed involving 97 teachers selected from a population of 128 through proportional random sampling. Data were collected using validated questionnaires and analyzed using descriptive statistics, prerequisite tests (normality, multicollinearity, heteroscedasticity, linearity), and hypothesis testing through simple and multiple linear regression. The results indicate that school principals' managerial skills significantly affect educational service quality, with a correlation coefficient (r) of 0.823 and an R² of 77.7%. Similarly, customer relations show a strong positive relationship with service quality (r = 0.857; R² = 73.4%). When combined, these two variables yield an even stronger influence (r = 0.866; R² = 75.0%). These findings highlight the critical role of effective leadership and stakeholder collaboration in enhancing educational services. Strengthening principals’ managerial competencies and implementing CRM-oriented practices can lead to better communication, trust, and responsiveness in schools. This study offers practical implications for policymakers and school leaders to design targeted professional development and engagement strategies that support sustainable educational improvement.
From Mud to Megabytes: A Narrative Journey of Digital Transformation and Data Management Resilience at SD Negeri Tambakrejo 03 Semarang Wisnu Yuli Setianingsih; Nurkolis Nurkolis; Muhammad Prayito; Waewalee Waewchimplee
International Journal of Educational Narratives Vol. 4 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijen.v4i3.3530

Abstract

Background. Digital transformation requires schools to manage information efficiently and securely. However, many elementary schools still rely on fragmented paper-based records that are vulnerable to loss and damage. At SD Negeri Tambakrejo 03 Semarang, recurring floods exposed the fragility of conventional data management and highlighted the need for a more resilient digital solution. Purpose. This study aimed to develop the Pusporejotiga application as an integrated platform for school data management and to evaluate its feasibility, practicality, and effectiveness. Method. This study employed a Research and Development (R&D) approach using the Borg and Gall model. The research involved the principal, teachers, and administrative staff. Data were collected through interviews, observations, questionnaires, and documentation and analyzed using qualitative and quantitative techniques. Results. The Pusporejotiga application achieved a feasibility score of 90%, indicating that it was highly suitable for implementation. User evaluations produced an average practicality score of 4.46 out of 5, demonstrating a very high level of usability. The average effectiveness score increased from 53.8 before implementation to 89.0 after implementation, representing a 65.4% improvement. The application improved data accessibility, information organization, reporting efficiency, and data security while reducing administrative workload. It also transformed a context characterized by document vulnerability and fear of data loss into a model of digital resilience. Conclusion. The Pusporejotiga application effectively supports digital transformation and strengthens organizational resilience. The model provides a practical framework for protecting educational data and improving administrative performance, particularly in schools facing environmental risks such as flooding.
Co-Authors Muhammad Prayito Nurkolis Sigit Rudiyanto Widya Kusumaningsih Wisnu Yuli Setianingsih