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All Journal ProBisnis : Jurnal Manajemen IIJSE Advances in Management & Financial Reporting
Yeye Suhaety
Sekolah Tinggi Ilmu Ekonomi Yapis, Dompu, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Development of Android-Based Digital Local Tourism Management System (DLTMS): Tourism Marketing Strategy in Dompu Regency Yeye Suhaety; Nurul Hayat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6168

Abstract

This research aims to develop a mobile-based Digital Local Tourism Management System (DLTMS) platform as a means to introduce and make it easier for tourists to find tourist destinations in Dompu Regency. The application with the name Pasaka displays several natural, cultural, and culinary attractions, namely: Lakey Beach, Satonda Island, Pacoa Jara, Rimpu Festival, Cera Labu, and other tourist destinations in Dompu Regency. This application has interesting features such as a description of cultural tourist attractions, culinary tourism, regional superior products, and regional cultural events throughout the year. This research uses a Research and Development (R&D) approach. Research and Development (R&D) is research used to produce a specific product. The researcher focuses on an application as well as a guide to Android-based tourism objects that every user will use. The results of the image display on this application are clear and not broken and complete with the caption of the written image. This application is very useful for tourists who want to visit. Therefore, the Pasaka application can help make it easier for them to find out the location of tourist attractions and a marketing strategy to promote tourism destinations in Dompu Regency.
The Influence of Electronic Word of Mouth (e-WOM) on Facebook on Purchase Decisions Elfira Elfira; Yeye Suhaety; Dian Urna Fasihat
Advances in Management & Financial Reporting Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i2.788

Abstract

Purpose: This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) on consumer purchasing decisions through Facebook at IKM Mart Mangge Asi in Dompu Regency. Research Method: This study employed an associative quantitative approach. The population comprised 992 Facebook followers of IKM Mart Mangge Asi, of whom 91 were selected using purposive sampling. Data were collected through a Likert-scale questionnaire. The data were analyzed using simple linear regression, supported by tests of validity, reliability, and classical assumptions. Results and Discussion: The findings show that e-WOM has a positive and significant effect on consumer purchasing decisions. However, this high value should be interpreted with caution due to potential construct proximity or measurement bias. Implications: The findings suggest that e-WOM is an important factor in digital marketing practices, particularly for small and medium-sized enterprises that use social media. Future studies are recommended to include additional variables such as brand trust, service quality, and other digital platforms. Originality: This study provides empirical evidence on the role of e-WOM in influencing consumer purchasing decisions through Facebook in the context of a local SME in Dompu Regency.
Potensi Pengembangan Agrowisata Berbasis Komunitas (Community Based Tourism) sebagai Penggerak Ekonomi Lokal di Dusun Pancasila, Desa Tambora Devi Putri Pratama; Yeye Suhaety; Hermansyah Hermansyah
ProBisnis : Jurnal Manajemen Vol. 17 No. 03 (2026): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis potensi pengembangan agrowisata berbasis komunitas (Community Based Tourism) sebagai penggerak ekonomi lokal di Dusun Pancasila Desa Tambora. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi terhadap 12 informan yang terdiri atas pemerintah kecamatan, pemerintah desa, kepala dusun, pelaku agrowisata, tokoh masyarakat, karang taruna, dan wisatawan. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Dusun Pancasila memiliki potensi yang besar untuk dikembangkan sebagai kawasan agrowisata berbasis komunitas yang didukung oleh keberadaan perkebunan kopi, kebun durian, serta wisata pendakian Gunung Tambora. Partisipasi masyarakat dalam pengembangan agrowisata tergolong tinggi melalui kegiatan promosi, pengembangan produk lokal, dan keterlibatan dalam pelayanan wisata. Pengembangan agrowisata berpotensi meningkatkan pendapatan masyarakat dan menciptakan peluang usaha baru. Namun demikian, pengembangannya masih menghadapi kendala berupa keterbatasan infrastruktur jalan, jaringan telekomunikasi yang belum stabil, serta keterbatasan modal dan kapasitas pengelolaan wisata. Oleh karena itu, diperlukan dukungan pemerintah melalui peningkatan infrastruktur, pelatihan, dan penguatan kapasitas masyarakat guna mendukung pengembangan agrowisata yang berkelanjutan.
Digital Innovation Strategies to Enhance Competitive Advantage Putri Putri; Yeye Suhaety; Fahrul Mauzu
Advances in Management & Financial Reporting Vol. 4 No. 3 (2026): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i3.957

Abstract

Purpose: This study aims to analyze the digital innovation strategies implemented by Limitha Store to enhance its competitive advantage, identify their impact on business growth, and determine the challenges involved in their implementation. Research Method: This study employed a qualitative case study design. Data were collected through interviews, observations, and documentation from six informants (purposive sampling) and were then analyzed using the Miles, Huberman, and Saldaña model. Results and Discussion: The use of social media, QRIS payments, the real-picture promotional concept, and responsive (fast-response) service have significantly enhanced competitive advantage. This transformation has expanded the market and significantly increased sales by up to 300% (from an average of Rp20,000,000 to Rp80,000,000 per month). Technical challenges include unstable internet connections and delays in payment notifications. Implications: Retail MSME operators are advised to continue optimizing their operations using digital point-of-sale systems and to train their employees to develop their skills. Further research is recommended to examine the effectiveness of social media platforms specifically. Originality: This study fills a research gap by presenting an in-depth qualitative exploration of the dynamics of implementation and tactics of digital innovation among MSMEs in the ecosystem of a developing rural region.
Co-Authors Devi Putri Pratama Dian Urna Fasihat Elfira Elfira Fahrul Mauzu Hermansyah Hermansyah Nurul Hayat Putri Putri