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The Influence of Competence and Social Support on Organizational Citizenship Behavior (OCB) Mediated by Organizational Culture at the Directorate General of Corrections Miftahus Surur Ramadhan; Yudi Nur Supriadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6977

Human Resource Management (HRM) plays a central role in shaping employee behavior, including Organizational Citizenship Behavior (OCB). Demonstrating high loyalty and commitment to the organization is a trait expected by all superiors or leaders. Based on initial observations and a brief preliminary survey conducted by the researcher, many employees frequently complain, lack motivation, and show indifference toward their work environment and duties at the Directorate General of Corrections, Ministry of Law and Human Rights of the Republic of Indonesia. This study aims to analyze the influence of competence and social support on Organizational Citizenship Behavior (OCB), with organizational culture as a mediating factor. The study sample consists of 219 employees from the Directorate General of Corrections, Ministry of Law and Human Rights of the Republic of Indonesia, collected through questionnaires and analyzed using a quantitative method with descriptive data analysis techniques utilizing SmartPLS version 3. The findings of this study indicate that competence, social support, and organizational culture significantly influence OCB. Competence and social support also have an impact on organizational culture. Furthermore, organizational culture effectively mediates the relationship between competence, social support, and OCB at the Directorate General of Corrections.

The Influence Of Social Media Marketing On Purchase Decisions With The Role Of Brand Image Mediation In The Internet Service Industry Remains First Media Muchammad Ulil Amri; Yudi Nur Supriadi; Alfatih S Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.260

The development of digital technology has driven changes in consumer behavior in accessing internet services and making purchase decisions. In the fixed internet service industry in Indonesia, there are indications of a mismatch between brand image and consumer purchase decisions, especially in First Media. This study aims to analyze the influence of Social Media Marketing on Purchase Decisions with Brand Image as a mediating variable. This study used a quantitative approach with 125 respondents selected through purposive sampling techniques and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results of the study show that Social Media Marketing has a significant effect on Brand Image (T-Statistic = 8,936; P-Value = 0.000) and Purchase Decision (T-Statistic = 2.283; P-Value = 0.022). Brand Image also has a significant effect on Purchase Decisions (T-Statistic = 5.275; P-Value = 0.000). In addition, Brand Image has been shown to mediate the influence of Social Media Marketing on Purchase Decisions (T-Statistic = 4,203; P-Value = 0.000), which indicates the presence of partial mediation. These findings indicate that effective social media marketing not only directly affects purchasing decisions, but also indirectly through strengthening brand image.

Systematic Literature Review Of Leadership Change And Employee Rotation On Public Organizational Performance At The Directorate General Of Taxes Muhammad Rafi Abdillah; Yudi Nur Supriadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.272

This study analyzes the influence of leadership change and employee rotation on organizational performance in public organizations through a Systematic Literature Review (SLR). The study collected scientific articles indexed in Scopus and Google Scholar using Publish or Perish. The selected literature was analyzed using the PRISMA procedure and bibliometric analysis with VOSviewer to identify research trends, dominant topics, and relationships among variables. The findings indicate that leadership change and employee rotation affect organizational effectiveness, employee competence, work motivation, and organizational adaptability. Competency-based leadership change tends to strengthen strategic direction and organizational performance, while employee rotation contributes to competence development, work flexibility, and productivity. However, inappropriate leadership placement and rotation that do not match employee competence may reduce organizational effectiveness, especially in hierarchical public organizations with high performance pressure. The review identifies organizational culture, communication systems, competency management, and employee adaptability as important conditions that shape the effectiveness of both policies. In the context of the Directorate General of Taxes, the findings underline the importance of competency-based human resource management in supporting bureaucratic reform and sustainable performance improvement.

Buy Now, Pay Later And Generation Z Financial Well-Being: A Systematic Literature Review Dhea Aulia Islami; Yudi Nur Supriadi; Ranila Suciati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.291

This study synthesizes evidence on how Buy Now, Pay Later (BNPL) affects financial stress and financial well-being among Generation Z. A systematic literature review was conducted using publications retrieved from Scopus through Publish or Perish, Google Scholar, and SINTA. The search covered studies published from 2018 to 2025. After title, abstract, keyword, and full-text screening against predefined inclusion and exclusion criteria, 30 relevant studies were analyzed through thematic synthesis. The literature consistently shows that BNPL expands short-term purchasing access and increases transaction value by reducing the perceived immediacy of payment. However, installment framing, promotional intensity, and frictionless checkout can encourage impulsive buying, overspending, multiple repayment obligations, and over-indebtedness. The effect on financial well-being is therefore conditional rather than uniformly negative or positive. Responsible financial behavior and self-control emerge as central mechanisms, while financial literacy is most effective when it is translated into budgeting, repayment discipline, and deliberate credit use. The review proposes a conditional framework in which BNPL usage influences financial stress and well-being through behavioral and psychological pathways. The findings support stronger consumer protection, transparent product design, risk-sensitive credit limits, and targeted financial education for young users.

The Impact Of Generative Ai Advertising On Consumer Acceptance: The Mediating Roles Of Perceived Authenticity And Perceived Ethical Risk Haiatin Jamiilah; Alfatih S Manggabarani; Yudi Nur Supriadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

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Objective: The integration of Generative Artificial Intelligence (GenAI) in digital advertising triggers a paradigm shift toward hyper-personalization, introducing a theoretical tension between communication effectiveness and consumer ethical integrity. This study aims to comprehensively investigate the impact of Generative AI Advertising on consumer acceptance by extracting the dual mediating roles of perceived authenticity and perceived ethical risk. Method: Utilizing an explanatory quantitative research design, primary data were collected through a survey of 250 active marketplace users in Indonesia, specifically targeting the high-involvement electronic product segment. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Empirical findings confirm that GenAI Advertising exerts a positive and significant effect on perceived authenticity while simultaneously elevating perceived ethical risk. Perceived authenticity acts as a crucial antecedent that positively enhances consumer acceptance. Interestingly, contradicting traditional risk-avoidance assumptions, perceived ethical risk also exerts a significant positive effect on acceptance levels. This confirms the existence of a privacy paradox, wherein consumers willingly compromise ethical vulnerabilities in exchange for hyper-personalized utility. Both variables act as complementary partial mediators; nevertheless, GenAI-based advertising retains a direct, positive, and significant impact on consumer acceptance. The research model demonstrates substantial predictive power, explaining 66.4% of the variance. Conclusions: This study extends the Technology Acceptance Model (TAM) and Authenticity Theory by justifying that algorithmic advertising effectiveness relies on the firm's strategic orchestration in managing the ethics-authenticity paradox. Managerially, proactive algorithmic transparency is crucial as a credibility signal to navigate this privacy calculus in the era of digital hyper-reality

The Influence Of Brand Image And Social Media Marketing On Purchase Decisions Through Customer Engagement In Premium Motorcycle Consumers In Indonesia Handy Eka Pratama; Yudi Nur Supriadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

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The expansion of the premium motorcycle industry in Indonesia has demonstrated substantial growth, concomitant with the rise of automotive lifestyles, motorcycle communities, and the utilization of social media as a marketing communication instrument. Within the premium motorcycle market, consumer purchasing decisions are influenced not solely by the functional attributes of the product but also by brand image, digital marketing initiatives, and the consumer's emotional engagement with the brand. This study aims to examine the impact of brand image and social media marketing on purchasing decisions mediated by customer engagement among premium motorcycle consumers in Indonesia. The investigation concentrated on consumers who are familiar with or exhibit interest in the Royal Enfield, Harley-Davidson, and Triumph motorcycle brands. The findings reveal that brand image exerts a positive and significant effect on both customer engagement and purchase decisions. Additionally, social media marketing demonstrates a positive and significant impact on customer engagement and purchase decisions. Moreover, customer engagement is shown to have a positive and significant influence on purchase decisions and functions as a mediator in the relationship between brand image, social media marketing, and purchase decisions among premium motorcycle consumers in Indonesia. These results underscore that a robust brand image, interactive social media activities, and consumer engagement with the brand constitute critical factors in enhancing purchase decisions within the premium motorcycle market

The Effect Of Profitability And Leverage On Company Value With Dividend Policy As A Mediating Variable In Consumer Non-Cyclicals Companies Listed On The Indonesia Stock Exchange Period 2018 - 2024 Mochamad Gus Adfan; Yudi Nur Supriadi; Alfatih S. Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

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This study aims to determine the influence of profitability and leverage on company value with dividend policy as a mediating variable in non-cyclical consumer sector companies listed on the Indonesia Stock Exchange. The sample used in this study is 10 companies with a research period of 2018 - 2024. This study uses secondary data, with a sampling technique in the form of purposive sampling. The data processing or analysis methods used are classical assumption testing, panel data regression analysis, and hypothesis tests using the t test, F test, and Sobel test. The data processing tool used is EViews 14. Based on the results of the study, it is known that profitability has a positive and significant effect on the company's value, while leverage and dividend policy do not have a significant effect on the company's value. In addition, profitability and leverage have no significant effect on dividend policy. The results of the mediation test showed that the dividend policy was unable to mediate the influence of profitability and leverage on the company's value

The Influence of Profitability, Capital Structure, and Firm Size on Firm Value in the Consumer Non-Cyclicals Sector of the Indonesia Stock Exchange for the 2021–2024 Period Deati Amanifalah; Yudi Nur Supriadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

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This study was conducted to evaluate the determinants of Firm Value, proxied by Price to Book Value (PBV), in Consumer Non-Cyclicals sector companies on the Indonesia Stock Exchange (IDX) during the 2021-2024 period. The independent variables tested include Profitability (Return on Assets/ROA), Capital Structure (Debt to Equity Ratio/DER), and Firm Size (Log Size). Using the purposive sampling method, 12 sample companies were obtained with a total of 48 panel data observations. Through a series of classical assumption tests and model selection tests (Chow, Hausman, and Lagrange Multiplier), the Random Effect Model (REM) was determined as the most efficient estimation model. The regression analysis results show that partially, Profitability has a positive and significant effect on Firm Value, reinforcing the relevance of Signaling Theory where net profit is perceived as a signal of future prospects. Conversely, Capital Structure and Firm Size do not have a significant partial effect on PBV, indicating that investors in this sector tend to disregard debt levels and asset scale when performing valuations. Simultaneously, the three variables have a significant effect on Firm Value with a coefficient of determination of 9.24%. This low Adjusted R-Squared value indicates the presence of external factors or other fundamental variables that are more dominant in influencing investor expectations in the primary consumer goods sector during the observation period.

Analysis of the Impact of Delivery Speed within Service Quality on E-commerce Customer Trust Fadila Maulidya; Yudi Nur Supriadi; Alfatih S Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

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This study examines the impact of delivery speed as a standalone dimension of service quality on customer trust within the Indonesian e-commerce sector. Amidst the rapid growth of digital transactions, logistics efficiency specifically timeliness and consistency has shifted from a service differentiator to a fundamental market standard. Using a quantitative explanatory research design, data were collected via structured surveys from 100 active e-commerce users through purposive sampling. The data were analyzed using simple linear regression and processed with SMARTPLS software.Descriptive results indicate high average values for both delivery speed (25.3858) and customer trust (39.3622), reflecting positive consumer perceptions. The inferential analysis confirms that delivery speed has a positive and significant effect on customer trust (t = 5.480, p < 0.05). The Adjusted R Square value of 0.886 reveals that delivery speed explains 88.6% of the variation in customer trust. These findings reinforce the theoretical importance of reliability and responsiveness in mitigating post-purchase uncertainty. Practically, the study underscores the necessity for e-commerce players to optimize last-mile logistics to sustain long-term digital business competitiveness

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