Claim Missing Document
Check
Articles

Found 4 Documents
Search

PENGARUH KESELAMATAN KERJA DAN KESEHATAN KERJA (K3) TERHADAP KINERJA KARYAWAN PT TANGGAMUS ELECTRIC POWER Ade Candra; Hamartoni Ahadis; Cinthya Bella
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.600

Abstract

This study investigates the impact of occupational safety and health on employee performance productivity at PT Tanggamus Electric Power. A quantitative research approach was adopted, involving a population of 65 employees, all of whom were selected as the research sample through a saturated sampling technique. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 25. The findings reveal that occupational safety exerts a positive and significant effect on employee performance, contributing a 47.3% increase for each unit improvement in occupational safety. Similarly, occupational health positively and significantly influences employee performance, with a contribution of 41.7% per unit increase in occupational health. Collectively, occupational safety and health account for 52.8% of the variation in employee performance. Based on these results, it is recommended that the company consistently enhance its occupational safety and health initiatives to effectively promote optimal improvements in employee productivity and overall performance. Keywords: Occupational Safety, Occupational Health (OHS), Employee Performance Abstrak Penelitian ini bertujuan untuk mengkaji pengaruh keselamatan kerja dan kesehatan kerja terhadap kinerja karyawan di PT Tanggamus Electric Power. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan populasi sebanyak 65 karyawan yang seluruhnya dijadikan sampel melalui teknik sampel jenuh. Data dikumpulkan menggunakan kuesioner berbasis Skala Likert dan dianalisis dengan regresi linier berganda menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa keselamatan kerja memberikan pengaruh positif dan signifikan terhadap kinerja karyawan, dengan kontribusi peningkatan sebesar 47,3% untuk setiap peningkatan satu satuan keselamatan kerja. Demikian pula, kesehatan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan kontribusi sebesar 41,7% untuk setiap peningkatan satu satuan kesehatan kerja. Secara simultan, keselamatan kerja dan kesehatan kerja memberikan kontribusi terhadap kinerja karyawan dengan nilai koefisien determinasi sebesar 52,8%. Berdasarkan temuan ini, disarankan agar perusahaan terus meningkatkan program keselamatan dan kesehatan kerja guna mendorong optimalisasi produktivitas dan kinerja karyawan.
The Influence of Tiktok Live and Beauty Influencers on Maybelline Product Purchase Decisions Among College Students Dian Hermalia Andesta; Monica Septiani; Ade Candra
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.460

Abstract

The purpose of this study is to determine the extent of the influence of TikTok Live and beauty influencers on the purchasing decisions of students in Bandar Lampung. The research method used is quantitative, with the sample size determined using purposive sampling as the sampling technique, resulting in 100 respondents. Data analysis techniques used validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, T tests (partial), F tests (simultaneous), and R2 tests with the help of SPSS version 31 software. The results of this study show that, partially, the TikTok Live variable (X1) has a significant effect on purchasing decisions (Y), as evidenced by a t-value of 5.149 and a significance value of 0.001 0.05. The beauty influencer variable (X2) has a significant effect on purchasing decisions (Y), as evidenced by a t-value of 5.987 and a significance value of 0.001 0.05. The results of the F test (simultaneous) show that the TikTok Live (X1) and beauty influencer (X2) variables together have a significant effect on purchasing decisions (Y) with a percentage of 78.5%, while the remaining 21.5% is explained by other factors. These results prove that the integration of TikTok Live and beauty influencers creates an effective digital marketing strategy that encourages consumers to purchase Maybelline products.
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan : (PT Telkom Indonesia Cabang Bandar Lampung) Marini Agustina; Kemala Puji; Ade Candra
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1312

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan di PT Telkom Indonesia Cabang Kedaton Bandar Lampung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis explanatory research. Sampel penelitian berjumlah 86 responden menggunakan teknik sampling jenuh. Analisis data menggunakan regresi linier berganda dengan uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kompensasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, baik secara parsial maupun simultan. Nilai signifikansi masing-masing variabel < 0,05, dan nilai R² sebesar 0,349 yang berarti kedua variabel bebas menjelaskan 34,9% variasi kepuasan kerja. Dengan demikian, semakin baik kompensasi dan kondisi lingkungan kerja yang diberikan perusahaan, maka semakin tinggi tingkat kepuasan kerja karyawan.
PENGARUH PENGGUNAAN CELEBRITY ENDORSER KOMENG PADA NIAT BELI KONSUMEN (STUDI KASUS PENGGUNA SHOPEE GEN Z DI BANDAR LAMPUNG) Monica Septiani; Nandar Efendi; Ade Candra
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.473

Abstract

A celebrity endorser is someone who is famous and uses public recognition to recommend or present products in advertisements to attract consumers' attention. Currently, many companies use the services of celebrity endorsers to promote their products or services to influence consumers purchasing intentions. Consumer intentions are used to predict future consumer behavior. The method used in the research is quantitative using 100 respondents from the people of Bandar Lampung City who are Gen Z and have used Shopee services. The SPSS 25.0 application was used in data analysis techniques by testing multiple linear regression and t-tests, to see the influence of celebrity endorsers on the purchasing intentions of Gen Z consumers. The partial research results show that celebrity endorsements influence the purchasing intentions of Gen Z consumers quite significantly. The influence of using celebrity endorser services can be seen from three dimensions, namely attractiveness, expertise, and trustworthiness. The celebrity endorser variable, the trustworthiness dimension, has a positive, but not significant, influence on consumer purchase intentions. Meanwhile, the dimensions of attractiveness and expertise have a positive and significant influence on consumer purchasing intentions, especially Gen-Z in Bandar Lampung City. The results of this research show that a celebrity endorser has a significant influence in advertising the products that clients want. This research has several limitations in the use of variables, so further research can add other variables to measure the effect of using celebrity endorsers on consumer purchase intentions.Keywords: Celebrity Endorser, Purchase Intention, Gen Z,