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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Widya Cipta : Jurnal Sekretari dan Manajemen
Seno Hadi Saputro
Universitas Budi Luhur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Budi Pekerti Luhur Corporate Ethics: An Indigenous Indonesian Framework for Building Sustainable Corporate Seno Hadi Saputro; Selamet Riyadi; Amri Amri
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11011

Abstract

This study develops and empirically validates the Budi Pekerti Luhur Corporate Ethics (BPLCE) framework as an indigenous Indonesian ethical model for building sustainable corporate culture in Bangka Belitung Province. Drawing from traditional Javanese moral philosophy, BPLCE comprises five dimensions: Integrity, Responsibility, Justice, Care, and Wisdom. Using structural equation modeling with survey data from 650 employees across multiple industries, we examine how BPLCE influences sustainable corporate culture directly and through three mediating mechanisms: organizational ethical climate, ethical leadership, and employee moral development. Results demonstrate that BPLCE significantly predicts sustainable corporate culture (β = 0.426, p < 0.001), explaining 69.7% of variance (R² = 0.697). The total indirect effect (β = 0.563) exceeds the direct effect, indicating substantial partial mediation (VAF = 56.9%). Organizational ethical climate shows the strongest mediation (β = 0.207), followed by ethical leadership (β = 0.194) and employee moral development (β = 0.162). Contextual factors significantly moderate these relationships. Industry sector exerts the strongest moderating effect (Δχ² = 18.742, p = 0.001), with mining demonstrating the highest impact (β = 0.512). Organizational size also moderates significantly (Δχ² = 7.926, p = 0.019), as larger organizations show stronger effects (β = 0.465). Regulatory environment positively moderates the relationship (β = 0.142, p = 0.002). Comparative analysis reveals BPLCE's superior explanatory power over Western virtue ethics (ΔR² = 0.083) and conventional CSR models (ΔR² = 0.099), confirming its cultural resonance and practical effectiveness for addressing sustainability challenges in emerging economies.
Strategi Peningkatan Promosi Usaha UMKM Kota Pangkalpinang Memanfaatkan Artificial Intelligence: Pengabdian Seno Hadi Saputro; Jhon Hendri; Sudirman Sudirman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5038

Abstract

This community service program (PKM) aims to enhance the capacity of Small and Medium Enterprises (UMKM) entrepreneurs in Pangkalpinang City to utilize digital technology and artificial intelligence (AI) for product promotion. Through the Participatory Action Research (PAR) method, ten UMKM entrepreneurs were trained in blog creation and the use of AI for marketing content. The results demonstrate significant improvement in digital competence, with all participants successfully creating UMKM blogs containing a minimum of five product contents. This study provides tangible contributions to digital transformation of local SMEs and expands their market reach.
Co-Authors Amri Amri Jhon Hendri Selamet Riyadi Sudirman Sudirman