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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Seno Hadi Saputro
Universitas Budi Luhur
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Peningkatan Promosi Usaha UMKM Kota Pangkalpinang Memanfaatkan Artificial Intelligence: Pengabdian Seno Hadi Saputro; Jhon Hendri; Sudirman Sudirman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5038

Abstract

This community service program (PKM) aims to enhance the capacity of Small and Medium Enterprises (UMKM) entrepreneurs in Pangkalpinang City to utilize digital technology and artificial intelligence (AI) for product promotion. Through the Participatory Action Research (PAR) method, ten UMKM entrepreneurs were trained in blog creation and the use of AI for marketing content. The results demonstrate significant improvement in digital competence, with all participants successfully creating UMKM blogs containing a minimum of five product contents. This study provides tangible contributions to digital transformation of local SMEs and expands their market reach.
Co-Authors Jhon Hendri Sudirman Sudirman