Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202

Strategi Peningkatan Promosi Usaha UMKM Kota Pangkalpinang Memanfaatkan Artificial Intelligence: Pengabdian

Saputro, Seno Hadi (Unknown)
Hendri, Jhon (Unknown)
Sudirman, Sudirman (Unknown)

Article Info

Publish Date
15 Jan 2026

Abstract

This community service program (PKM) aims to enhance the capacity of Small and Medium Enterprises (UMKM) entrepreneurs in Pangkalpinang City to utilize digital technology and artificial intelligence (AI) for product promotion. Through the Participatory Action Research (PAR) method, ten UMKM entrepreneurs were trained in blog creation and the use of AI for marketing content. The results demonstrate significant improvement in digital competence, with all participants successfully creating UMKM blogs containing a minimum of five product contents. This study provides tangible contributions to digital transformation of local SMEs and expands their market reach.

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Journal Info
Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Website

Abbrev

jerkin

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal ...