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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Jhon Hendri
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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TOYOTA MOTOR CORPORATION'S BUSINESS ETHICS AND GLOBAL STRATEGY Jhon Hendri; Selamet Riyadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4407

Abstract

The application of business ethics and moral integrity in Toyota's management system through the Kaizen philosophy as the basis for establishing a sustainable global strategy. The research approach uses a descriptive-analytical qualitative method with secondary data sources in the form of official Toyota Global reports, academic literature, and modern management theories. The analysis was conducted using the Miles and Huberman interactive model which includes data reduction, data presentation, and conclusion drawing. The results of the study indicate that business ethics is placed as the main foundation of Toyota's management system, where the values ​​of Continuous Improvement and Respect for People serve as moral guidelines in decision-making, governance, and relationships between stakeholders. The integration of ethics with global strategy strengthens corporate legitimacy and public trust, while increasing corporate sustainability through a balance of economic, social, and environmental aspects. These findings confirm that the Kaizen philosophy is not only a management system, but a model of sustainable corporate ethics that can be adapted by other global companies as a guide to realizing corporate sustainability based on moral values ​​and social responsibility.
Strategi Peningkatan Promosi Usaha UMKM Kota Pangkalpinang Memanfaatkan Artificial Intelligence: Pengabdian Seno Hadi Saputro; Jhon Hendri; Sudirman Sudirman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5038

Abstract

This community service program (PKM) aims to enhance the capacity of Small and Medium Enterprises (UMKM) entrepreneurs in Pangkalpinang City to utilize digital technology and artificial intelligence (AI) for product promotion. Through the Participatory Action Research (PAR) method, ten UMKM entrepreneurs were trained in blog creation and the use of AI for marketing content. The results demonstrate significant improvement in digital competence, with all participants successfully creating UMKM blogs containing a minimum of five product contents. This study provides tangible contributions to digital transformation of local SMEs and expands their market reach.
Transformational Leadership in Smart Village Governance: Empirical Evidence from the Bangka Belitung Islands Province Jhon Hendri; Harlis Setiyowati
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15674

Abstract

This study aims to analyze the role of village heads' transformational leadership in promoting smart village governance through the digitalization of public services in the Bangka Belitung Islands Province. The research approach employed a descriptive qualitative approach, employing data analysis techniques modeled by Miles and Huberman (1994), through the stages of data reduction, data presentation, and conclusion drawing. Seven informants, consisting of village heads, village officials, and community members, were purposively selected to explore their direct experiences related to the implementation of digital systems at the village level. The results indicate that transformational leadership plays a crucial role in fostering motivation, innovation, and participation of village officials in the digitalization of public services. Four key dimensions—idealized influence, inspirational motivation, intellectual stimulation, and individual attention—shape collaborative and change-oriented work behavior. Digitalization contributes to increased transparency, accountability, and effectiveness of village governance, while strengthening public trust in the government. This study concludes that the success of smart village governance is determined not only by technology but also by the quality of transformational leadership, which is capable of driving social, ethical, and work culture change toward an adaptive, transparent, and sustainable village government.
Co-Authors Harlis Setiyowati Selamet Riyadi Seno Hadi Saputro Sudirman Sudirman