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All Journal Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin
Ferdi Setiawan
Universitas Dian Nusantara
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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The Influence Of Influencer Communication Strategies On Audience Donation Participation (A Study Of Windah Basudara’s Charity Live Streaming) Salfhaoctha Friemay Aliefia Poetry; Tri Satria Muhammad; May Rizdiana Santi; Ferdi Setiawan
Jurnal Ilmiah Multidisiplin Vol. 5 No. 01 (2026): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i01.2533

Abstract

The development of digital media, particularly live streaming, has led to new forms of social fundraising that utilize influencers as key communicators. One prominent phenomenon is the success of Windah Basudara, an Indonesian gaming content creator, in raising a substantial amount of donations through live streaming activities. This phenomenon highlights the importance of communication strategies in encouraging audience donation participation. This study aims to analyze the effect of communication strategies on audience donation participation in live streaming based fundraising activities conducted by Windah Basudara. This research adopts a positivist paradigm with a quantitative approach and a survey method. Data were collected through online questionnaires distributed via Google Forms to 100 respondents selected using probability sampling. Communication strategies were measured based on the five dimensions of Lasswell’s communication model communicator, message, media, audience, and effect while donation participation was measured through financial, affective, interactive, social, and cognitive dimensions. Data were analyzed using inferential statistics with multiple linear regression analysis. The results indicate that communication strategies have a positive and significant effect on audience donation participation. Effective communication strategies characterized by communicator credibility, clear and transparent messages, interactive use of live streaming media, and alignment with audience characteristics can enhance audience engagement in donation activities. These findings confirm the crucial role of communication strategies in the success of digital-based social fundraising.
Pelatihan Menyusun Program Siaran Langsung Televisi Dani Setiadarma; Ferdi Setiawan; Soemiadeny Soemiadeny; Tri Satria Muhammad; Marwan Albab
 Jurnal Abdi Masyarakat Multidisiplin Vol. 5 No. 01 (2026): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v5i01.2905

Abstract

Pengabdian kepada Masyarakat ini dilakukan dengan memberikan pelatihan mengenai kegiatan siaran langsung televisi untuk SMK 1 PB Soedirman di Kelurahan Cijantung, Kecamatan Pasar Rebo, Kota Jakarta Timur, DKI Jakarta yang akan dijadikan lokasi kegiatan pengabdian kepada masyarakat. Rendahnya wawasan peserta pelatihan mengenai siaran langsung televisi membuat kegiatan PKM ini fokus pada peningkatan dalam teknik reportase jurnalistik televisi. Peserta mempelajari proses penyusunan program berita hingga siaran langsung dilakukan sesuai yang dijalankan di industri dalam mempraktekkan kerja jurnalistik di ruang berita. Hasilnya, peserta mampu membangun sikap positif untuk memahami bagaimana menyusun program berita dan menyiarkan langsung acara televise dilaksanakan sebagai persiapan menjadi jurnalis, peserta mampu mempraktekkan ketrampilan yang dibutuhkan, serta peserta semakin memahami perkembangan teknologi komunikasi dalam ruang redaksi berita.
Co-Authors Dani Setiadarma Marwan Albab May Rizdiana Santi Salfhaoctha Friemay Aliefia Poetry Soemiadeny Soemiadeny Tri Satria Muhammad