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Pengaruh Pendidikan Kewirausahaan, Inovasi, dan Etika Bisnis Islam terhadap Pemasaran Media Sosial pada Generasi Z yang Berperan sebagai Tiktok Affiliater Bambang irawan; Finny Ligery; Agus Setiawan; Subandi Subandi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.33738

Abstract

The development of digital marketing through social media, particularly the TikTok Affiliate program, has created new entrepreneurial opportunities for Generation Z; however, it still faces challenges in terms of innovation and the implementation of Islamic business ethics. This study aims to analyze the influence of entrepreneurship education on social media marketing, both directly and through the mediating roles of innovation and Islamic business ethics. This research employs a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through closed-ended questionnaires from 250 Generation Z respondents aged 18–27 years who are active as TikTok Affiliates, and selected using purposive sampling. The findings indicate that entrepreneurship education has a positive and significant effect on innovation, Islamic business ethics, and social media marketing. In addition, innovation and Islamic business ethics are proven to act as mediating variables. These results emphasize the importance of integrating entrepreneurship education, innovation, and Islamic business ethics in developing digital marketing strategies that are effective, ethical, and sustainable
Transformasi Pendidikan Islam di Era Digital: Strategi Pengembangan Pesantren Berbasis Finansial Teknologi Abu Tohir; Rina Mida Hayati; Subandi Subandi
Bustanul Ulum Journal of Islamic Education Vol. 2 No. 2 (2024): Bustanul Ulum Journal of Islamic Education
Publisher : Sekolah Tinggi Ilmu Tarbiyah Bustanul `'Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/bujie.v2i2.664

Abstract

The financial governance of Islamic boarding schools (pesantren) in Indonesia remains predominantly manual and donor-dependent, despite their historical significance as the nation's oldest Islamic education institutions. This structural vulnerability necessitates a digital transformation to enhance institutional efficiency, accountability, and economic self-reliance. This study aims to analyze the digital financing management model as a strategic mechanism for achieving such autonomy. Employing a qualitative multiple-case study design, this research investigates several pesantren in Lampung Province that have actively adopted digital financial systems. Data were triangulated through semi-structured in-depth interviews with pesantren leaders, financial administrators, and business unit managers, complemented by participatory observation and systematic documentation of the digital platforms. The findings delineate a four-pillar implementation architecture: (1) application-based digitization of financial recording and reporting; (2) integration of electronic payment systems to streamline transactions involving students (santri) and the surrounding community; (3) development of digitally-enabled pesantren-affiliated entrepreneurial units; and (4) systematic enhancement of digital financial literacy among both administrators and students. Enabling factors include robust leadership commitment, strategic partnerships with Islamic financial institutions and fintech operators, and adequate technological infrastructure. Conversely, critical barriers persist, encompassing limited internet accessibility, low digital proficiency, and entrenched organizational resistance to systemic change. This study concludes that an integrated and sustainable digital financing model is instrumental in fostering economic independence, while simultaneously enhancing fiscal transparency and accountability in strict adherence to Sharia principles. The findings offer theoretical contributions to the discourse on digital transformation within faith-based educational institutions and provide actionable insights for policymakers seeking to modernize the financial ecosystems of traditional Islamic boarding schools.
Transformasi Pendidikan Islam di Era Digital: Strategi Pengembangan Pesantren Berbasis Finansial Teknologi Abu Tohir; Rina Mida Hayati; Subandi Subandi
Bustanul Ulum Journal of Islamic Education Vol. 2 No. 2 (2024): Bustanul Ulum Journal of Islamic Education
Publisher : Sekolah Tinggi Ilmu Tarbiyah Bustanul `'Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/bujie.v2i2.664

Abstract

The financial governance of Islamic boarding schools (pesantren) in Indonesia remains predominantly manual and donor-dependent, despite their historical significance as the nation's oldest Islamic education institutions. This structural vulnerability necessitates a digital transformation to enhance institutional efficiency, accountability, and economic self-reliance. This study aims to analyze the digital financing management model as a strategic mechanism for achieving such autonomy. Employing a qualitative multiple-case study design, this research investigates several pesantren in Lampung Province that have actively adopted digital financial systems. Data were triangulated through semi-structured in-depth interviews with pesantren leaders, financial administrators, and business unit managers, complemented by participatory observation and systematic documentation of the digital platforms. The findings delineate a four-pillar implementation architecture: (1) application-based digitization of financial recording and reporting; (2) integration of electronic payment systems to streamline transactions involving students (santri) and the surrounding community; (3) development of digitally-enabled pesantren-affiliated entrepreneurial units; and (4) systematic enhancement of digital financial literacy among both administrators and students. Enabling factors include robust leadership commitment, strategic partnerships with Islamic financial institutions and fintech operators, and adequate technological infrastructure. Conversely, critical barriers persist, encompassing limited internet accessibility, low digital proficiency, and entrenched organizational resistance to systemic change. This study concludes that an integrated and sustainable digital financing model is instrumental in fostering economic independence, while simultaneously enhancing fiscal transparency and accountability in strict adherence to Sharia principles. The findings offer theoretical contributions to the discourse on digital transformation within faith-based educational institutions and provide actionable insights for policymakers seeking to modernize the financial ecosystems of traditional Islamic boarding schools.
Analisis Keadilan Distributif dalam Alokasi Subsidi Pertanian: Tinjauan Ekonomi Islam Septiana Ningrum; Subandi Subandi; Finny Ligery
Bulletin of Indonesian Islamic Studies Vol. 3 No. 2 (2024): Bulletin of Indonesian Islamic Studies
Publisher : KURAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/biis.v3i2.1848

Abstract

This study examines the distribution system of subsidized fertilizers in Kotagajah from the perspective of Islamic economic justice. Employing a qualitative field research design, data were collected through observation, in-depth interviews with distributors and farmer groups, and analysis of regulatory and academic sources, and were subsequently analyzed inductively using triangulation techniques. The findings indicate that procedurally the distribution mechanism adheres to the RDKK scheme and the “Six Right” principles; however, its implementation reveals three major pathologies: target displacement that marginalizes smallholder farmers, price distortions through sales above the government’s Highest Retail Price (HET), and excessive fertilizer consumption leading to artificial scarcity and ecological degradation. From the standpoint of Islamic economics, these practices represent deviations from the principles of justice (al-‘adl), trust (amanah), and the prohibitions of injustice (ẓulm) and excess (isrāf). The study concludes that the effectiveness of subsidized fertilizer distribution cannot be assessed solely through procedural compliance but must be grounded in moral integrity, institutional oversight, and a maṣlaḥah-oriented framework to ensure distributive justice and sustainable agricultural development. This study enhances the discourse on Islamic economics by highlighting public subsidy policies that incorporate fiscal instruments, distributive ethics, and ecological preservation. It also introduces a maslahah-based evaluation framework for policymakers to improve distribution monitoring, aiming to reduce information asymmetry and moral hazard at the grassroots level.