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All Journal Journal of Business & Banking Jurnal Penelitian Pendidikan IPA (JPPIPA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Mubarokah
Universitas Pembangunan Nasional Veteran Jawa Timur
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SUSTAINABILITY OF LOCAL CORN FROM THE PERSPECTIVE OF FARMERS IN DUKO TAMBIN VILLAGE, BANGKALAN REGENCY Lutfiyah; Mubarokah; Dona Wahyuning Laily
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3158

Abstract

This research analyzes the sustainability of local corn farming from the farmers' perspective in Duko Tambin Village, Bangkalan Regency, Madura. The approach used is qualitative descriptive-analytical with data triangulation. Data were collected through in-depth interviews and analyzed using NVivo software. The results show that farmers' perceptions regarding the sustainability of local corn are divided into four main dimensions: economic, ecological, social and cultural, and technological. Economically, farmers continue to cultivate local corn despite low income because of cheap production costs, land ownership, and easy marketing. From an ecological perspective, local corn is considered drought-resistant and more environmentally friendly, although it still faces challenges from pest attacks and the use of chemical pesticides. Socially, family values and farmer solidarity persist, although mutual assistance practices are beginning to fade. From a cultural aspect, local corn has symbolic value and is cultivated through generations, but it is threatened by shifting preferences of the younger generation and modernization. In terms of technology, limited access to information, training, and costs make it difficult for farmers to adopt new innovations. This research concludes that the sustainability of local corn is more supported by cost efficiency, local wisdom, and ecological adaptation, compared to systemic support or modern technology.
The Role of Agricultural Counsels’ Performance in Shaping Rice Farmers' Satisfaction and Behavior: A Regional Study in East Java, Indonesia Faisol Humaidi; Teguh Soedarto; Mubarokah; Nuriah Yuliati
Jurnal Penelitian Pendidikan IPA Vol 11 No 12 (2025): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i12.13358

Abstract

This study examines the role of agricultural counselors' performance in shaping rice farmers' satisfaction and behavior in East Java, Indonesia. Agricultural extension is central to national agricultural development, as counselors act as facilitators, motivators, and change agents who bridge knowledge and technology to farmers. Using a survey of 215 agricultural counselors and 215 rice farmers across Pacitan, Nganjuk, and Lamongan, data were collected through validated questionnaires and analyzed with SEM-PLS. The findings reveal that counselor performance is significantly influenced by job satisfaction, competence, motivation, and independence, while individual characteristics contribute less. Among these, job satisfaction shows the strongest effect, indicating that adequate facilities, supportive work environments, and fair compensation drive counselor effectiveness. Furthermore, counselor performance directly enhances farmers' behavior in adopting agricultural innovations and indirectly improves their satisfaction, particularly through improved yields and more consistent guidance. Farmers' satisfaction, in turn, fosters positive and proactive behaviors such as active participation and the application of extension recommendations. These results highlight that effective extension services depend not only on technical competence but also on psychological and organizational factors that motivate counselors and strengthen farmer trust. The study concludes that strengthening counselor performance is essential for sustainable agricultural development, farmer empowerment, and increased rice productivity.
Optimalisasi Pemasaran Konten dalam Meningkatkan Keputusan Pembelian pada Dian Abadi Frozen Food Laila Ramadhani; Mubarokah; Fatchur Rozci
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5372

Abstract

Peningkatan persaingan dalam pemasaran digital, terutama di media sosial telah menimbulkan kekhawatiran di kalangan pelaku bisnis. Beberapa  bisnis belum memanfaatkan promosi di media sosial secara optimal, termasuk UD Dian Abadi Frozen Food, sebuah toko makanan beku. Pihak karyawan telah aktif mengelola akun media sosial namun mereka masih belum mencapai target rata-rata jumlah tayangan konten yang diinginkan. Penelitian berikut bertujuan menganalisis pengaruh content marketing terhadap keputusan pembelian dan merumuskan tindakan pengembangan pemasaran konten. Data dikumpulkan melalui wawancara, observasi, kuesioner, artikel ilmiah, dan buku. Metode sampling purposif digunakan untuk memilih 100 responden yang telah memenuhi kriteria sampel. Data dianalisis menggunakan regresi linier berganda dan analisis deskriptif. Hasil menunjukkan bahwa secara bersamaan, semua dimensi EPIC memiliki pengaruh terhadap keputusan pembelian, akan tetapi secara parsial, dimensi empati dan persuasi tidak menunjukkan adanya pengaruh. Temuan ini memberi kontribusi penting bagi pelaku usaha dalam mengoptimalkan konten di media sosial. Implikasi penelitian ini yaitu UD Dian Abadi Frozen Food perlu mempertahankan strategi konten yang telah efektif dan memperbaiki konten yang kurang disukai konsumen. 
Co-Authors Dona Wahyuning Laily Faisol Humaidi Fatchur Rozci Laila Ramadhani Lutfiyah Nuriah Yuliati Soedarto, Teguh