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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Dara Anindya Putri Umagapi
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ARTIFICIAL INTELLIGENCE AND BIG DATA IN ENHANCING DECISION-MAKING EFFECTIVENESS: A SYSTEMATIC LITERATURE REVIEW Dara Anindya Putri Umagapi; Nuril Huda; Sopiah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4259

Abstract

Advances in digital technology have transformed the way organizations make decisions. Artificial Intelligence (AI) and Big Data Analytics (BDA) are now key foundations for improving the effectiveness of strategic and operational decisions. This study examines the contribution of AI and BDA to the effectiveness of organizational decision-making through a Systematic Literature Review approach with the PRISM protocol. A total of 20 articles from Scopus published in 2020–2025 were analyzed descriptively, thematically, and through content analysis. The results show that AI accelerates, directs, and improves decision fairness, while BDA strengthens data-driven accuracy and prediction. The integration of the two forms an adaptive and intelligent decision-making system. These findings emphasize the relevance of dynamic capability and absorptive capacity theories, as well as the importance of infrastructure readiness, analytical competency, and technology governance within organizations. This study contributes theoretically and provides strategic direction for organizations in the digital transformation process of their decision-making.
STRENGTHENING MARKETPLACE-BASED BRANDING AND MARKETING THROUGH A DIGITAL MENTORING APPROACH TO IMPROVE THE PERFORMANCE OF JAN ENDOLS COOKIES MSMES IN SIDOARJO REGENCY Dara Anindya Putri Umagapi; Achmad Nuril Huda; Agus Hermawan; Agung Winarno
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19442489

Abstract

The Jan Endols Dry Cake MSME in Sidoarjo Regency is a custom-made culinary business still managed conventionally, particularly in operational management and marketing strategies. This situation limits business efficiency and market reach, making digitalization a strategic necessity to increase competitiveness. This community service activity aims to strengthen the management and marketing of MSMEs through digital-based mentoring. The mentoring is carried out in a participatory and implementative manner through stages of observation, problem identification, training, and monitoring and evaluation tailored to the needs and capacities of business actors. The mentoring focuses on implementing simple digital financial records, managing orders and production processes, and utilizing social media and marketplaces as marketing tools. The activity results show increased operational efficiency, expanded marketing reach, and an increased understanding and ability of MSMEs in utilizing digital technology. These findings confirm that digital mentoring has significant potential to support the strengthening of management, marketing, and sustainability of culinary MSMEs at the local level, while also serving as a mentoring model for other MSMEs with similar characteristics.
Co-Authors Achmad Nuril Huda Agus Hermawan Nuril Huda Sopiah, Sopiah