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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Community Service Progress International Journal of Economics and Management Research
Durahman Marpaung
Universitas Muhammadiyah Asahan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pelatihan Pemasaran Digital Produk Scrunchie Berbahan Limbah Kain Perca untuk Meningkatkan Kompetensi Kewirausahaan Durahman Marpaung; Adetia Azmi Tanjung; Rahmawani; Hajar Affiah
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.341

Abstract

Digital marketing skills are an important competency for aspiring entrepreneurs in the digital economy. Members of the Entrepreneurship Student Activity Unit (UKM) at Muhammadiyah Asahan University had previously received training on utilizing waste fabric scraps to create economically valuable scrunchies, but still faced limitations in marketing their products. This community service activity aims to improve students' entrepreneurial competencies through digital marketing training for scrunchie products made from waste fabric scraps. The activity was held on May 12, 2026, in the Muhammadiyah Asahan University Hall, involving 44 sixth-semester students from the Management Study Program and the Accounting Study Program who are members of the Entrepreneurship Student Activity Unit. The methods used included socialization, demonstrations, practice, and evaluation. The material provided covered digital marketing concepts, the use of social media and marketplaces, product photography techniques, digital catalog preparation, promotional content creation, and branding strategies. The results of the activity showed that all participants followed the training well and were able to create digital marketing accounts, produce more attractive product photos, compose product descriptions, and create simple promotional content ready for publication on social media. This training successfully improved participants' understanding and skills in utilizing digital technology as a means of product marketing. Thus, this activity contributes to improving students' entrepreneurial competencies while expanding marketing opportunities for scrunchie products made from waste fabric as a sustainable creative business.
THE ROLE OF ENGLISH LANGUAGE SKILLS IN AGRICULTURAL TECHNOLOGY TRANSFER: A STUDY OF FARMERS AND EXTENSION AGENTS IN IMPROVING RICE SELF-SUFFICIENCY IN LABUHANBATU SELATAN Hajar Affiah; Durahman Marpaung; Inda Arfa Syera
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639538

Abstract

This research aims to analyze the extent to which English language proficiency influences the success of agricultural technology transfer in Labuhanbatu Selatan Regency, and how this supports increased rice productivity and local food security. The research also aims to identify barriers and formulate strategies for strengthening English language capacity among farmers and extension workers. This research was used a mixed-methods approach, combining qualitative and quantitative methods with survey and observation designs. The qualitative method was conducted using the NVivo application to determine the most frequently occurring words in the data word frequency search, displaying data analysis in the form of tables, Hierarchy Charts, Mind Maps, and Hierarchy Chart Project Maps. The quantitative method used SPSS through classical assumption test, multiple linear regression, and hypothesis testing. Data was collected through interviews and the distribution of questionnaires to 215 respondents, consisting of rice farmers and agricultural extension workers, which was calculated using Slovin's formula, resulting in a research sample of 140 people. The results of this study indicate that English language proficiency has a significant influence on the transfer of agricultural technology. Quantitative findings show that 90.4% of the variation in technology transfer can be explained by English language proficiency, while qualitative results highlight the constraints of understanding technical terms and the role of extension workers as mediators in transferring new agricultural technologies to farmers. As for the relationship between the two, it shows that improving English language skills is a key strategy in accelerating the adoption of agricultural technology to support increased rice self-sufficiency in Labuhanbatu Selatan Regency.
Revisiting Sustainability Management Theory from a Critical Paradigm: A Qualitative Analysis of Contemporary Organizational Discourse Fandra Dikhi Januardani; Prianda Pebri; Durahman Marpaung; Siti Mujiatun
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.746

Abstract

of sustainability management theory across organizational contexts. Nevertheless, much of this development remains dominated by instrumental and managerial orientations that conceptualize sustainability primarily as a strategic mechanism to enhance efficiency, legitimacy, and competitive advantage. This study aims to critically examine the evolution of sustainability management theory through a critical paradigm, focusing on its underlying assumptions, power relations, and transformative capacity. This research adopts a qualitative and interpretive approach through a critical literature analysis of peer-reviewed academic publications on sustainability management published between 2019 and 2025. Data were collected using systematic document analysis and examined through thematic coding to identify dominant narratives and marginalized perspectives within contemporary sustainability discourse. Analytical rigor was strengthened through conceptual triangulation across management, sustainability, and critical social theory literature. The findings indicate that mainstream sustainability management theory emphasizes measurable outcomes, standardized reporting, and market-based logic, often neglecting ethical reflexivity, social justice, and ecological limits. While critical perspectives advocating organizational responsibility, stakeholder inclusion, and ecological resilience are emerging, they remain underrepresented within dominant theoretical frameworks. This study contributes to sustainability management scholarship by highlighting the limitations of instrumental approaches and emphasizing the importance of a critical paradigm in advancing more reflexive, inclusive, and transformative sustainability theories.
Co-Authors Affiah, Hajar Fandra Dikhi Januardani Prianda Pebri Rahmawani Siti Mujiatun Syera, Inda Arfa Tanjung, Adetia Azmi