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All Journal INTEGRITAS : Jurnal Pengabdian MIMBAR INTEGRITAS
Rike Andika Aris Susanti
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN EDUWISATA DI KK26 DALAM MENDUKUNG DESA OLEAN MENJADI WISATA UNGGULAN DI KABUPATEN SITUBONDO Nurul Avidhah Elhany; Desi Indriyani; Nuris Hidayat; Shinta Nuriya Prayudi; Rike Andika Aris Susanti
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.7076

Abstract

Edutourism is an effort to increase new knowledge through tourism activities. Educational and recreational tourism activities should be a means of socializing and fostering a sense of pride and love for culture and nation. The purpose of this activity is to provide training and mentoring on educational tourism for KK26 managers so that they can develop tourist destinations into educational and recreational tourism that is busy with visitors so that it can improve the economy of the village community. This PKM program is implemented at KK26 Tourism, Olean Village, Situbondo Regency. The implementation period of this PKM program starts from June 2025-August 2025. The target of this PKM program is the KK26 tourism management group, Olean Village, Situbondo. The method of implementing the community service consists of several stages, namely activity socialization, edutourism program training and marketing training on social media. The training and mentoring activities of the edutourism program at KK26, Olean Village, Situbondo Regency were very well received by partners, this is evidenced by the very high involvement and active participation of partners in the implementation of the program. The educational tourism training program provided included seedling planting for kindergarten and elementary school children and the benefits of each plant. Based on monitoring and evaluation results, partners have acquired the knowledge and skills to create the products taught.
PELATIHAN PROGRAM EDUWISATA DIGITAL UNTUK MEINGKATKAN WISATA PENDIDIKAN BERKELANJUTAN DI WISATA KK26 SITUBONDO Nuris Hidayat; Desi Indriyani; Nurul Avidhah Elhany; Shinta Nuriya Prayudi; Rike Andika Aris Susanti
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.7411

Abstract

Edutourism is an effort to increase new knowledge through tourism activities. Educational and recreational tourism activities should be a means of socializing and fostering a sense of pride and love for culture and nation. The purpose of this activity is to provide training and mentoring on educational tourism for KK26 managers so that they can develop tourist destinations into educational and recreational tourism that is busy with visitors so that it can improve the economy of the village community. This PKM program is implemented at KK26 Tourism, Olean Village, Situbondo Regency. The implementation period of this PKM program starts from June 2025-August 2025. The target of this PKM program is the KK26 tourism management group, Olean Village, Situbondo. The method of implementing the community service consists of several stages, namely activity socialization, edutourism program training and marketing training on social media. The training and mentoring activities of the edutourism program at KK26, Olean Village, Situbondo Regency were very well received by partners, this is evidenced by the very high involvement and active participation of partners in the implementation of the program. The educational tourism training program provided included seedling planting for kindergarten and elementary school children and the benefits of each plant. Based on monitoring and evaluation results, partners have acquired the knowledge and skills to create the products taught.
Pelatihan Strategi Pemasaran Digital Menggunakan Instagram Ads bagi Tim Eduwisata Desa Olean untuk Meningkatkan Daya Tarik Pengunjung Nurul Avidhah Elhany; Desi Indriyani; Nuris Hidayat; Shinta Nuriya Prayudi; Rike Andika Aris Susanti
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 2 (2026): AGUSTUS 2026
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i2.8183

Abstract

Perkembangan teknologi digital telah mendorong perubahan dalam strategi pemasaran, termasuk pada sektor eduwisata. Desa Olean memiliki potensi eduwisata yang menarik, namun masih menghadapi kendala dalam promosi yang efektif dan terarah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan tim eduwisata Desa Olean dalam menerapkan strategi pemasaran digital melalui penggunaan Instagram Ads guna meningkatkan daya tarik pengunjung. Metode yang digunakan dalam kegiatan ini meliputi tahap sosialisasi, pelaksanaan pelatihan, praktik pemasaran, serta evaluasi kegiatan. Materi pelatihan mencakup pengenalan konsep pemasaran digital, pembuatan konten promosi yang menarik, penentuan target audiens, serta pengelolaan kampanye iklan menggunakan Instagram Ads. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan Instagram Ads sebagai media promosi digital. Peserta mampu membuat konten promosi sederhana serta merancang strategi iklan yang lebih terarah. Dengan adanya pelatihan ini, diharapkan tim eduwisata Desa Olean mampu mengelola promosi secara mandiri dan meningkatkan daya tarik destinasi eduwisata sehingga berdampak positif terhadap peningkatan jumlah pengunjung dan perekonomian masyarakat setempat.
Co-Authors Desi Indriyani Nuris Hidayat Nurul Avidhah Elhany Shinta Nuriya Prayudi