Nihan Kristiyani
Universitas Mulawarman

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KOMUNIKASI STRATEGIS DALAM MEMBANGUN CITRA POSITIF SEKOLAH : PADA SEKOLAH DASAR ISLAM TERPADU AR RAJWAA SAMARINDA SEBERANG Nihan Kristiyani; Sri Wartini; Widyatmike Gede Milawarman; Nurlaili; Masrur Yahya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 4 (2025): Volume 10. No4, Desember 2025.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i4.30806

Abstract

This research discusses strategic communication in building a positive image of the school implemented by the Ar Rajwaa Integrated Islamic Elementary School through the role of the public relations department.The method in this study uses a descriptive qualitative method, with observation techniques, information collection in the form of data, literature studies and interviews. The results of this study describe the strategic communication process carried out by the Ar Rajwaa Integrated Islamic Elementary School in interacting with students, educators and education staff and parents/guardians and the community so that they can build a positive image of the school. The strategic communication that was prepared was carried out in the form of Islamic communication, transparency and accountability, educational and positive content, and welcoming with hospitality at school. In addition to strategic communication, SD IT Ar Rajwaa carries out imagery through story telling, branding and alumni testimonials and has succeeded in gaining the trust of students' parents and the community. One of the proofs that public trust has been formed and the positive image of is that there are a number of prospective students who have been queuing to become students for the next 3 (three) years.
KEPEMIMPINAN DIGITAL SEBAGAI PENGGERAK TRANSFORMASI MANAJEMEN SEKOLAH MENUJU PEMBELAJARAN BERBASIS CHROMEBOOK DI SMP Eny Ratnawati; Nihan Kristiyani; Azainil Azainil; Dwi Nugroho; Muhammad Ramli Bukari
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i1.9717

Abstract

The development of information and communication technology (ICT) has shifted the paradigm of educational management from conventional systems to systems based on data and digital technology. In the 21st-century learning era, principals are required to possess digital leadership competencies to facilitate the transformation of technology-based learning and school management. This study aims to describe and analyze the role of digital leadership in the transformation of school management toward Chromebook-based learning at SMP Negeri 1 Anggana, as well as to identify obstacles and strategies for sustainable implementation. A descriptive qualitative approach was used to describe the digital leadership phenomenon based on documentation and observations of the implementation of Chromebook-based learning at the school. The study results indicate that the principal plays a strategic role in developing a digital vision, organizing teacher training, and integrating technology into the learning management system. This digital transformation improves administrative efficiency, collaboration between teachers, and student engagement in cloud-based learning. Key obstacles include limited teacher digital competency, network infrastructure, and resistance to change. Therefore, sustainability strategies are directed at strengthening digital culture, continuous professional development, and regional-level policy support. This study confirms that digital leadership is a key driver in creating an innovative Chromebook-based learning ecosystem. ABSTRAK Perkembangan teknologi informasi dan komunikasi (TIK) telah mengubah paradigma manajemen pendidikan dari sistem konvensional menuju sistem berbasis data dan teknologi digital. Di era pembelajaran abad ke-21, kepala sekolah dituntut untuk memiliki kompetensi kepemimpinan digital agar mampu memfasilitasi transformasi pembelajaran dan manajemen sekolah berbasis teknologi. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis peran kepemimpinan digital dalam transformasi manajemen sekolah menuju pembelajaran berbasis Chromebook di SMP Negeri 1 Anggana, serta mengidentifikasi hambatan dan strategi keberlanjutan implementasinya. Pendekatan kualitatif deskriptif digunakan untuk menggambarkan fenomena kepemimpinan digital berdasarkan dokumentasi dan observasi terhadap pelaksanaan pembelajaran berbasis Chromebook di sekolah tersebut. Hasil kajian menunjukkan bahwa kepala sekolah berperan strategis dalam membangun visi digital, mengorganisasi pelatihan guru, dan mengintegrasikan teknologi dalam sistem manajemen pembelajaran. Transformasi digital ini meningkatkan efisiensi administrasi, kolaborasi antar guru, dan keterlibatan siswa dalam pembelajaran berbasis cloud. Kendala utama meliputi keterbatasan kompetensi digital guru, infrastruktur jaringan, serta resistensi perubahan. Oleh karena itu, strategi keberlanjutan diarahkan pada penguatan budaya digital, pengembangan profesional berkelanjutan, dan dukungan kebijakan tingkat daerah. Penelitian ini menegaskan bahwa kepemimpinan digital merupakan penggerak utama dalam menciptakan ekosistem pembelajaran inovatif berbasis Chromebook.