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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat
Ningrum, Ninggar Mayang
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Arts Humanities Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Mascot Design as a Visual Icon for Janti Park Tourist Attraction Ningrum, Ninggar Mayang; Fionarizoca, Avierry; Abdurrozaq, Abdurrozaq
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9967

Abstract

This study aims to design a visual icon for Janti Park as a community-based identity for a local tourism destination. Although Janti Park has been widely recognized in the Solo Raya region, it has not yet established a consistent icon to represent its identity. The research employed a qualitative descriptive approach, involving in-depth interviews with the management of Bumdes Jaya Janti, direct field observations, and consultations with stakeholders. Academically, this research highlights the importance of community participation in visual identity design and contributes to the literature on local tourism branding. Practically, the icon serves as a branding strategy to strengthen Janti Park’s promotional efforts and ensure consistency in its visual identity. Socially, the icon reinforces community ownership of Janti Park and symbolizes appreciation for local stakeholders’ contributions.
Mascot Design as a Visual Icon of Janti Park Water Park Ningrum, Ninggar Mayang; Tomo, Sri; Febriyanto, R. Arie; Abdurrozaq, Abdurrozaq
Abdi Masyarakat Vol 7, No 2 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i2.9849

Abstract

This community service initiative was carried out to strengthen the visual identity of Janti Park, a water-based recreational site that previously lacked an official mascot to distinguish itself from similar destinations. The program focused on designing an icon as visual ambassador and a symbol of local pride. The implementation adopted a participatory approach through field observation, interviews with Bumdes Jaya Janti, design consultation, and promotional media application. The outcomes included the creation of a 2D mascot illustration, its application on signage boards and merchandise, and official registration under Intellectual Property Rights (IPR). The program successfully enhanced community involvement, reinforced Janti Park’s branding, and opened opportunities for creative economy activities. This project demonstrates that collaboration among academia, village governance, and local communities can produce sustainable innovations for tourism development.
Co-Authors Abdurrozaq, Abdurrozaq Febriyanto, R. Arie Fionarizoca, Avierry Tomo, Sri