Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity NAAFI: JURNAL ILMIAH MAHASISWA
Renaldi, Alfin
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Pemasaran Product, Price, Place, Promotion (4p) Airish Hotel Palembang Dalam Meningkatkan Daya Tarik Konsumen Renaldi, Alfin; Farid, M. Miftah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6618

Abstract

As the number of hotels increases and customer demands diversify, the hotel industry in Palembang City is experiencing increasingly fierce competition. In this situation, every hotel must use appropriate and integrated marketing strategies to maintain its existence and increase customer appeal. As a three-star hotel in the area, Airish Hotel Palembang uses a four P marketing mix strategy, which includes product, price, place, and promotion. Based on the results of an internship focused on marketing communications, this study examines the application of the 4Ps marketing concept at Airish Hotel Palembang. This study uses a descriptive qualitative approach. Data were collected through direct observation, examination of internal hotel documentation, and secondary data searches from official and reliable sources during the period 2022–2025. The results of the study indicate that Airish Hotel Palembang has consistently used the 4Ps marketing strategy. This strategy includes creating service products and facilities that are in line with the market segment, setting competitive prices, using the hotel's location and physical facilities as added value, and prioritizing customer experience and satisfaction in promotional activities. Building a positive image and increasing customer attraction to Airish Hotel Palembang is aided by the use of this marketing mix. It is hoped that this study will become an academic and practical reference for.
ANALISIS PENGARUH TEKNOLOGI KECERDASAN BUATAN TERHADAP PENYEBARAN BERITA HOAX DI MEDIA SOSIAL Renaldi, Alfin; Imayan, Rifki; Muda, Mas; Razzaq, Abdur
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 6 (2025): Oktober: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i6.326

Abstract

In this article, a comprehensive review of literature from 25 sources spanning the years 2020–2025 is used to study the impact of artificial intelligence (AI) technology on the spread of fake news on social media. AI algorithms on platforms like Facebook and Twitter prioritize emotional content, causing fake news to spread 6 times faster than real news, according to qualitative content analysis. Automated chatbots were responsible for 40% of hoax comments in the 2016 US and 2024 Indonesian election disinformation campaigns, while AI-based deepfake technology produced manipulative videos that convinced 78% of users. 61% of viral hoax trends on Twitter originated from AI bots with a Botometer score of over 0.7. If used as a "disinformation production machine," digital democracy is in great danger. According to research, algorithm transparency, hybrid AI-human truth testing, and national digital literacy must be regulated in accordance with the revised 2025 ITE Law
Co-Authors Abdur Razzaq, Abdur Farid, M. Miftah Imayan, Rifki Muda, Mas