Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal PARAMUROBI Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Journal of Innovative and Creativity
Farid, M. Miftah
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
MODEL OF PUBLIC RELATIONS MANAGEMENT DEVELOPMENT WITH ISLAMIC EDUCATIONAL INSTITUTIONS ACCORDING TO THE MERDEKA LEARNING PERSPECTIVES Untung, Slamet; Rohayana, Ade Dedi; Farid, M. Miftah
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 6 No 2 (2023): PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v6i2.5579

Abstract

This study attempts to analyze the model developed by public relations with Islamic educational institutions as the former Pekalongan Residency according to the perspective of Merdeka Learning by making Madrasah Aliyah as the object of research. This study is intended to find a model of public relations management with Islamic educational institutions at the MA level in the Merdeka Learning perspective that was developed, the strategies used in the development model of public relations management with Isla mic educational institutions in the Merdeka Learning perspective at the MA level, and the impact of the community relations development model on madrasas. The location of this research is Madrasah Aliyah, the former Pekalongan Residency, Central Java. The primary data of this research is a model of public relations development with Islamic educational institutions in Madrasah Aliyah. At the same time, the secondary data is the theoretical basis obtained through a literature review. This research is qualitative research with the type of field research. In comparison, the data collection techniques used interviews, observation, and documentation (triangulation) equipped with audio and visual. The data were analyzed using the descriptive-analytic method. The results showed that the model of developing public relations management with Islamic educational institutions at the MA level was two-way symmetrical, two-way asymmetrical, and general information. While the strategy used is more based on the use of media. One of the impacts of the public relations management development model is the increase in the quality of the madrasa.
Strategi Humas dalam Meningkatkan Engagement Pendengar melalui Platform Media Sosial: Studi Penelitian pada Instagram RRI Palembang Azzahiru, Nursyamsa; Farid, M. Miftah
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25179

Abstract

Abstract This study aims to determine and understand the duties and roles of public relations in bridging the gap between the public and institutions so that two-way interaction and communication can occur. Forming concepts and ideas in creating content. Identifying public behavior and needs to make further decisions, as well as providing good service and maintaining the image of the institution. The object of this study is Instagram RRI Palembang (@rri.palembang). The method used is descriptive qualitative, with instruments in the form of interviews and images to obtain more detailed information. After going through interviews and observations, it was found that the total views on @rri.palembang reached 218,5 thousand, interactions 3,2 thousand, followers increased by 255 people, content shared as many as 183, and the optimal schedule for posting on Instagram starts from 6.00-9.00 PM. This study provides a strategy for building engagement with the public, especially for the younger generation.
Analisis Strategi Pemasaran Product, Price, Place, Promotion (4p) Airish Hotel Palembang Dalam Meningkatkan Daya Tarik Konsumen Renaldi, Alfin; Farid, M. Miftah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6618

Abstract

As the number of hotels increases and customer demands diversify, the hotel industry in Palembang City is experiencing increasingly fierce competition. In this situation, every hotel must use appropriate and integrated marketing strategies to maintain its existence and increase customer appeal. As a three-star hotel in the area, Airish Hotel Palembang uses a four P marketing mix strategy, which includes product, price, place, and promotion. Based on the results of an internship focused on marketing communications, this study examines the application of the 4Ps marketing concept at Airish Hotel Palembang. This study uses a descriptive qualitative approach. Data were collected through direct observation, examination of internal hotel documentation, and secondary data searches from official and reliable sources during the period 2022–2025. The results of the study indicate that Airish Hotel Palembang has consistently used the 4Ps marketing strategy. This strategy includes creating service products and facilities that are in line with the market segment, setting competitive prices, using the hotel's location and physical facilities as added value, and prioritizing customer experience and satisfaction in promotional activities. Building a positive image and increasing customer attraction to Airish Hotel Palembang is aided by the use of this marketing mix. It is hoped that this study will become an academic and practical reference for.
Komunikasi Pemasaran Kamar Hotel Melalui Media Sosial Tiktok Dalam Meningkatkan Minat Hunian Alam, Deco Viesta; Farid, M. Miftah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6622

Abstract

The development of social media has brought significant changes to the marketing communication strategies of the hospitality industry, particularly in efforts to increase room occupancy rates. TikTok has become one of the most widely used platforms due to its ability to present visual content creatively, concisely, and easily reach a broad audience. This research aims to analyze hotel room marketing communication thru the social media platform TikTok in order to increase occupancy interest. The research method used is qualitative with a descriptive approach. Data collection techniques were carried out thru observation of hotel room promotion content on TikTok, documentation, and relevant literature studies. The research results indicate that utilizing TikTok as a marketing communication medium is effective in attracting the attention of potential guests thru informative, visually appealing, and persuasive content, such as showcasing room facilities, price promotions, and guest experiences. Additionally, audience interaction thru comment, like, and share features contributes to building trust and increasing consumer engagement. Thus, TikTok serves as a strategic and effective marketing communication medium in increasing interest in hotel room occupancy.
Optimalisasi Digital Marketing Airish Hotel Palembang Sebagai Srategi Kompetitif Industri Perhotelan Di Era Teknologi Informasi Imayan, Rifki; Farid, M. Miftah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6625

Abstract

Marketing strategies in the hospitality industry have changed significantly as a result of advances in information technology, particularly in terms of the use of digital marketing to increase competitiveness. As part of the hospitality industry, Airish Hotel Palembang must adapt to customer behavior that increasingly relies on digital media to obtain information and make accommodation decisions. The purpose of this study is to examine how Airish Hotel Palembang uses digital marketing optimization strategies to compete in the IT era. This research was conducted using a qualitative descriptive approach that employed observation, and documentation as data collection methods. The results showed that building the hotel's image, increasing brand visibility, and reaching a wider market were influenced by the use of informative and visual digital content, such as social media and the official website. However, there are still several issues that need to be addressed, such as limited content consistency and customer interaction management. Therefore, for Airish Hotel Palembang to remain competitive amid fierce competition in the hospitality industry in the IT era, digital marketing optimization must be carried out in a planned and sustainable manner.
Co-Authors Ade Dedi Rohayana Alam, Deco Viesta Azzahiru, Nursyamsa Imayan, Rifki Renaldi, Alfin Slamet Untung