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All Journal PARAMUROBI Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Farid, M. Miftah
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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MODEL OF PUBLIC RELATIONS MANAGEMENT DEVELOPMENT WITH ISLAMIC EDUCATIONAL INSTITUTIONS ACCORDING TO THE MERDEKA LEARNING PERSPECTIVES Untung, Slamet; Rohayana, Ade Dedi; Farid, M. Miftah
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 6 No 2 (2023): PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v6i2.5579

Abstract

This study attempts to analyze the model developed by public relations with Islamic educational institutions as the former Pekalongan Residency according to the perspective of Merdeka Learning by making Madrasah Aliyah as the object of research. This study is intended to find a model of public relations management with Islamic educational institutions at the MA level in the Merdeka Learning perspective that was developed, the strategies used in the development model of public relations management with Isla mic educational institutions in the Merdeka Learning perspective at the MA level, and the impact of the community relations development model on madrasas. The location of this research is Madrasah Aliyah, the former Pekalongan Residency, Central Java. The primary data of this research is a model of public relations development with Islamic educational institutions in Madrasah Aliyah. At the same time, the secondary data is the theoretical basis obtained through a literature review. This research is qualitative research with the type of field research. In comparison, the data collection techniques used interviews, observation, and documentation (triangulation) equipped with audio and visual. The data were analyzed using the descriptive-analytic method. The results showed that the model of developing public relations management with Islamic educational institutions at the MA level was two-way symmetrical, two-way asymmetrical, and general information. While the strategy used is more based on the use of media. One of the impacts of the public relations management development model is the increase in the quality of the madrasa.
Strategi Humas dalam Meningkatkan Engagement Pendengar melalui Platform Media Sosial: Studi Penelitian pada Instagram RRI Palembang Azzahiru, Nursyamsa; Farid, M. Miftah
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25179

Abstract

Abstract This study aims to determine and understand the duties and roles of public relations in bridging the gap between the public and institutions so that two-way interaction and communication can occur. Forming concepts and ideas in creating content. Identifying public behavior and needs to make further decisions, as well as providing good service and maintaining the image of the institution. The object of this study is Instagram RRI Palembang (@rri.palembang). The method used is descriptive qualitative, with instruments in the form of interviews and images to obtain more detailed information. After going through interviews and observations, it was found that the total views on @rri.palembang reached 218,5 thousand, interactions 3,2 thousand, followers increased by 255 people, content shared as many as 183, and the optimal schedule for posting on Instagram starts from 6.00-9.00 PM. This study provides a strategy for building engagement with the public, especially for the younger generation.
Co-Authors Ade Dedi Rohayana Azzahiru, Nursyamsa Slamet Untung