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All Journal Journal of Innovative and Creativity NAAFI: JURNAL ILMIAH MAHASISWA
Imayan, Rifki
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Optimalisasi Digital Marketing Airish Hotel Palembang Sebagai Srategi Kompetitif Industri Perhotelan Di Era Teknologi Informasi Imayan, Rifki; Farid, M. Miftah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6625

Abstract

Marketing strategies in the hospitality industry have changed significantly as a result of advances in information technology, particularly in terms of the use of digital marketing to increase competitiveness. As part of the hospitality industry, Airish Hotel Palembang must adapt to customer behavior that increasingly relies on digital media to obtain information and make accommodation decisions. The purpose of this study is to examine how Airish Hotel Palembang uses digital marketing optimization strategies to compete in the IT era. This research was conducted using a qualitative descriptive approach that employed observation, and documentation as data collection methods. The results showed that building the hotel's image, increasing brand visibility, and reaching a wider market were influenced by the use of informative and visual digital content, such as social media and the official website. However, there are still several issues that need to be addressed, such as limited content consistency and customer interaction management. Therefore, for Airish Hotel Palembang to remain competitive amid fierce competition in the hospitality industry in the IT era, digital marketing optimization must be carried out in a planned and sustainable manner.
ANALISIS PENGARUH TEKNOLOGI KECERDASAN BUATAN TERHADAP PENYEBARAN BERITA HOAX DI MEDIA SOSIAL Renaldi, Alfin; Imayan, Rifki; Muda, Mas; Razzaq, Abdur
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 6 (2025): Oktober: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i6.326

Abstract

In this article, a comprehensive review of literature from 25 sources spanning the years 2020–2025 is used to study the impact of artificial intelligence (AI) technology on the spread of fake news on social media. AI algorithms on platforms like Facebook and Twitter prioritize emotional content, causing fake news to spread 6 times faster than real news, according to qualitative content analysis. Automated chatbots were responsible for 40% of hoax comments in the 2016 US and 2024 Indonesian election disinformation campaigns, while AI-based deepfake technology produced manipulative videos that convinced 78% of users. 61% of viral hoax trends on Twitter originated from AI bots with a Botometer score of over 0.7. If used as a "disinformation production machine," digital democracy is in great danger. According to research, algorithm transparency, hybrid AI-human truth testing, and national digital literacy must be regulated in accordance with the revised 2025 ITE Law
Co-Authors Abdur Razzaq, Abdur Farid, M. Miftah Muda, Mas Renaldi, Alfin