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All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) GEMBIRA (Pengabdian Kepada Masyarakat)
Fatikasari, Sendy
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Analisis Kepemimpinan Soft Firm Dan Budaya Organisasi Dalam Meningkatkan Kinerja Tim Duta Print Nasywa Habenula, Haura; Dwi Elsania, Ardista; Salsabila Hassa, Hanum; Nabil Al Abrori, Muhammad; Fatikasari, Sendy; Sania, Mar’atus
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 2 : Desember (2025): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze how soft-firm leadership and organizational culture contribute to improving team performance at Duta Print, a printing business involving employees with diverse backgrounds, personalities, and work habits. Key issues identified include differences in communication skills, variations in employee responses to instructions, challenges in dealing with customers with diverse personalities, and the need to adapt to work pressure. This study used a descriptive qualitative approach through in-depth interviews and observations of operational processes to obtain a comprehensive picture of teamwork dynamics. The results indicate that a soft-firm leadership style, combining gentle interpersonal approaches with responsibility-based assertiveness, creates a family-like work environment while maintaining discipline. Furthermore, an organizational culture that emphasizes two-way communication, mutual reminders, and a receptive attitude to criticism contributes to the formation of an adaptive and stable team. In the context of customer service, communication skills, patience, and adapting speaking styles have proven to be key skills for dealing with diverse customer personalities. These findings indicate that integrating adaptive leadership and a supportive organizational culture is an effective solution for improving team performance in small businesses.
STRATEGI BRANDING DAN PEMASARAN UMKM JUMBREK BU KARMINI UNTUK MENINGKATKAN DAYA TARIK PRODUK TRADISIONAL PACIRAN Fatikasari, Sendy; Oktaviani, Velly; Sari, Jea Ananda; Puspita, Shinta Bella; Majid, Fauzul
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian lokal sekaligus melestarikan produk berbasis kearifan lokal. Salah satu UMKM yang masih menghadapi tantangan dalam pengelolaan usaha adalah UMKM Jumbrek Bu Karmini di Desa Paciran, Kabupaten Lamongan. Permasalahan utama yang dihadapi meliputi lemahnya strategi branding, kemasan produk yang kurang menarik, keterbatasan manajemen usaha, serta belum optimalnya pemanfaatan pemasaran digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan daya tarik dan daya saing produk Jumbrek melalui pendampingan branding, inovasi kemasan, penguatan manajemen usaha, serta penerapan strategi pemasaran digital. Metode yang digunakan dalam pengabdian ini meliputi tiga tahap, yaitu tahap persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pada aspek identitas merek, kualitas kemasan, kemampuan manajemen keuangan sederhana, serta perluasan jangkauan pemasaran melalui media sosial. Dampak nyata dari pendampingan ini ditunjukkan dengan peningkatan kualitas pelayanan dan kenaikan omzet penjualan harian UMKM.  
Co-Authors Dwi Elsania, Ardista Majid, Fauzul Nabil Al Abrori, Muhammad Nasywa Habenula, Haura Oktaviani, Velly Puspita, Shinta Bella Salsabila Hassa, Hanum Sania, Mar’atus Sari, Jea Ananda